Product Marketing Director, Health Care & Benefits Administration - RPA

Introduction

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips. Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher.
Overview

DIRECTOR OF PRODUCT MARKETING, HEALTH CARE & BENEFITS ADMINISTRATION

RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts. Our mission is to deliver high-quality, affordable, and accessible health care to our members.

POSITION SUMMARY
The Director of Product Marketing is a people‑leading, player‑coach role responsible for guiding and executing product marketing for assigned client health care and benefits administration products/offerings. This role backfills an existing Director position and is designed for a leader who can translate strategy into execution while actively contributing alongside the team.
This role manages a cross‑disciplinary marketing pod, including a Digital Marketing & Communications Specialist and a Copywriter, and is accountable for ensuring that product messaging, campaigns, and content are clear, accurate, compliant, and aligned to our clients’ mission and brand.

A critical component of this role is internal education and alignment. The Director of Product Marketing ensures that cross‑functional teams clearly understand product positioning, value propositions, and intended use cases. Through structured education, documentation, and ongoing reinforcement, this role helps teams communicate consistently and confidently about benefits and offerings.

The Director of Product Marketing focuses on translating complex health care and benefits concepts into compelling, human‑centered messaging that supports informed decision‑making by employers, districts, unions, and members. This role operates within a defined scope of responsibility, collaborating with senior marketing leadership on strategy while owning execution, launches, enablement, and performance optimization for assigned products and initiatives.

How you'll make an impact

LIST OF ESSENTIAL DUTIES:
Key Director of Product Marketing core objectives & duties include the following:

CORE OBJECTIVES
• Strengthen product marketing execution across our client health care and benefits offerings
• Ensure consistent, compliant, and audience‑appropriate positioning and messaging
• Improve internal understanding and adoption of product positioning across teams
• Guide digital marketing and content execution in support of product strategy
• Develop and coach a high‑performing, cross‑functional marketing team
• Improve marketing effectiveness through insight, measurement, and iteration

PRODUCT POSITIONING, MESSAGING, & GO-TO-MARKET EFFORTS
• Execute product positioning and messaging for assigned health care and benefits administration offerings
• Translate complex health care, benefits, and regulatory concepts into clear, human‑centered value propositions
• Lead strategic development & execution of go‑to‑market plans for products, enhancements, and initiatives
• Coordinate product launches across digital, content, and external touchpoints
• Ensure consistency, clarity, and compliance across all product‑related messaging and storytelling

INTERNAL EDUCATION, ENABLEMENT, & CROSS-FUNCTIONAL ALIGNMENT
• Ensure cross‑functional teams clearly understand product positioning, value propositions, and intended use cases
• Develop and deliver practical internal education, including positioning summaries, frameworks, and reference materials
• Lead internal walkthroughs and refreshers as products evolve or new initiatives launch
• Reinforce consistent product messaging with Sales, Client Services, Product, and Marketing teams
• Identify and address gaps or inconsistencies in how products are described internally

PEOPLE LEADERSHIP & PERFORMANCE OPTIMIZATION
• Lead and develop a small cross‑disciplinary team currently consisting of a Digital Marketing & Communications Specialist
and a Copywriter
• Act as a player–coach, contributing directly to messaging, launch execution, and campaign development
• Guide digital marketing execution to ensure effective deployment across owned, earned, and internal channels
• Collaborate cross‑functionally to support aligned execution and decision‑making
• Track and assess marketing performance, using data and feedback to improve effectiveness and ROI
• Other duties as assigned

About You

QUALIFICATIONS

Education, Training, and Experienc e

• 6–8 years of product marketing experience, with direct experience in health care or benefits administration required
• Prior people leadership experience, including managing digital marketers and/or writers
• Demonstrated success guiding product marketing execution through digital and content teams
• Experience collaborating cross‑functionally with Product, Business Development, Client and Member Services, and
Marketing teams

• Strong written and verbal communication skills; comfortable presenting to internal stakeholders
• Analytical mindset with the ability to evaluate and improve marketing performance
• Microsoft Office and project management tools (e.g., Project, Basecamp)
• CRM and collaboration platforms such as Salesforce and Microsoft Teams
• Marketing automation and analytics tools (e.g., Marketo, Pardot, Google Analytics)

Leadership Traits for Success
• Fluency in health care and benefits administration environments
• Ability to lead cross‑disciplinary teams with clarity and empathy
• Strong attention to detail and commitment to accuracy and compliance
• Collaborative mindset with the ability to influence without authority
• Comfort balancing hands‑on execution with leadership responsibilities

Desired
• Excellent organizational skills, with the ability to work under pressure and solve problems.
• Strong critical thinking and problem-solving skills, with the ability to build strong business partner relationships.
• A strong understanding of how to assess campaign performance to make data informed decisions and recommendations.

Compensation and benefits

We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave

Other benefits include:

• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...

**The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process.

We value inclusion and diversity

to review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.