Vice President, Planning (CPG Client)

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Vice President, Planning coordinates a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media. This involves the creation, execution and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts.

Responsibilities

Innovation and Growth

• Measurably expands utilization of digital, analytics and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year

• Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads

• Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities

• Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify/influence new product/capability development

• Proactively conceptualizes with team and colleagues to produce novel (award-worthy) solutions for clients

• May participate in new business pitches as required

Talent Capability/Acquisition and Development

• Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement

• Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession

• Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness

Global Orientation and Change Management

• Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients

• Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge

• Effectively manages cross-functional initiatives and relationships and champions SME integration into teamMay serve as team lead/member on all-agency initiatives

Business Acumen and Fiscal Responsibility

• Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI

• Builds/develops financial competence of team

• Models and coaches team how to effectively manage and influence clients to solutions that best meet client’s business need and are aligned with our capabilities to effectively and efficiently deliver

Qualifications

• 10+ years of Digital Media experience for VP level with progressive levels of responsibility and discernment in marketing and communications, team management and P&L management

• Must have Online and Offline media experience, including TV, Display, Search, Social, and Mobile

• Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action

• Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally

• Strong leadership skills and general management orientation

• Critical assessor of talent – builds and motivates high-performing teams

• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

• High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

• Able to establish and manage to P&L statement

• Team oriented – approachable and viewed as coach and mentor to others

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/3/2026.