Senior Communications Planner
twentysix
RESPONSIBILITIES Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints Rather than focusing on messaging as our brand planners would, this person will focus on the channel strategy with our media partners, ensuring strategic alignment between medium and message Develop and/or use consumer journeys to help facilitate planning Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience Take on a total market approach when making recommendations EXPERIENCE 8+ years of experience in a communications planning or strategy role at an advertising, digital, PR, media and/or integrated marketing agency Knowledge of both traditional and digital media planning Experience with tech brands is a plus #J-18808-Ljbffr twentysix
Vacancy posted 1 day ago
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