Digital Marketing Lead

Digital Marketing Lead (Multi‑Brand Growth Role) Location: Chicagoland (Hybrid Preferred) Salary: $65,000 – $80,000 Base, Performance Bonuses (100k OTE) Growth Path: Digital Marketing Director About the Company TORQ Coatings is a fast‑growing concrete floor coatings company expanding across the Midwest. We specialize in high‑performance coating systems and deliver a premium customer experience through the TORQ Touch. We are building a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. Opportunity We are looking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. This is a high‑impact role with a clear path to Digital Marketing Director. You won’t just execute—you’ll build, optimize, and help lead the marketing function as we scale. Your mission: drive profitable growth, build systems, and make every brand impossible to ignore. Responsibilities Paid Media (Multi‑Brand Execution) – Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok; manage campaigns across multiple brands; allocate budgets; test creatives, audiences and offers; optimize for CPL, CAC, and ROAS. Connected TV (CTV) – Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms; build geo‑targeted campaigns; integrate CTV into full‑funnel strategy; track performance through attribution and lift metrics. Media Buying & Partnerships – Work with outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels); evaluate opportunities across traditional and digital channels; hold partners accountable to performance and ROI. Analytics & Performance – Track CPL, CAC, ROAS, and full‑funnel conversion rates; build dashboards across brands and markets; identify inefficiencies and scaling opportunities; own attribution and performance clarity. Website & Conversion Optimization – Optimize landing pages, funnels and user experience; A/B test messaging, headlines and CTAs; improve conversion rates across all brands. Automation & Systems – Build workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email; improve speed‑to‑lead and pipeline performance; ensure proper lead routing across brands and markets. Digital Presence & Brand Visibility – Ensure visibility across paid channels, search (SEO GBP), and web; expand reach across new platforms and markets; maintain consistency while adapting per brand. Strategy, Leadership & Growth – Own the digital marketing roadmap across all brands; allocate budgets dynamically based on performance; work directly with a visionary founder on growth strategy; build and document scalable marketing systems; hire, train, and lead future marketing team members; grow into a Digital Marketing Director role as the company scales. Qualifications 3 years in paid media/performance marketing. Proven experience managing multi‑channel campaigns. Experience managing campaigns across multiple brands preferred. Strong understanding of analytics, attribution, and tracking. Experience with Zapier or other automation tools. Website/CRO experience. Bonus: Home services or local lead generation experience. MUST HAVE: Hands‑on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns. Success Looks Like Improved CPL, CAC, and ROAS across brands. Increased lead volume and quality. Higher website conversion rates. Strong appointment set and close rates. Scalable growth across multiple markets. Why Join TORQ Clear path to Digital Marketing Director. Opportunity to build and lead a marketing department. Work directly with a visionary founder. Real budget across paid media, CTV, and traditional channels. Ground‑floor opportunity with serious upside. #J-18808-Ljbffr TORQ Coatings