Digital Analytics Analyst

Description We are seeking a data-driven Digital Analytics Analyst to help measure, analyze, and optimize digital marketing performance across multiple channels. This individual will be responsible for turning complex digital data into meaningful insights that drive business decisions, improve user experiences, and maximize marketing effectiveness. The ideal candidate has a strong foundation in web analytics, digital marketing measurement, campaign performance analysis, and stakeholder communication. This role will partner closely with marketing, digital, and business teams to understand customer behavior, identify trends, and provide actionable recommendations across paid media, website performance, and lead generation efforts. Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels. Utilize Google Analytics 4 (GA4) to understand user behavior, traffic quality, engagement, conversion paths, and funnel performance. Monitor and evaluate campaign performance across Google Ads and LinkedIn Campaign Manager, identifying optimization opportunities and performance trends. Leverage Microsoft Customer Insights (MCI) and other reporting platforms to develop insights and performance recommendations. Analyze website performance and organic search trends using Google Search Console. Build and maintain dashboards, scorecards, and reporting frameworks to communicate campaign and business performance. Partner with marketing stakeholders to identify KPIs, measure campaign effectiveness, and optimize outcomes. Analyze lead generation performance and attribution data across Salesforce and digital marketing platforms. Identify patterns in customer behavior, traffic sources, engagement metrics, and conversion journeys. Investigate performance changes and provide recommendations to improve conversion rates, lead quality, and marketing ROI. Present findings and insights to business stakeholders, clearly communicating the "why" behind performance trends. Ensure data accuracy across reporting tools, tracking implementations, and attribution models. Support ongoing testing initiatives by analyzing A/B test results and recommending next steps. 3+ years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics. Advanced experience with Google Analytics 4 (GA4). Experience analyzing campaign performance within Google Ads. Experience with LinkedIn Campaign Manager and paid social performance analysis. Experience using Microsoft Customer Insights (MCI) or similar marketing intelligence/reporting platforms. Strong knowledge of Google Search Console and website performance analysis. Experience working with Salesforce reporting and lead lifecycle data. Strong understanding of: User behavior analysis Conversion paths and funnels Attribution and marketing measurement Campaign performance metrics Traffic source analysis Lead generation reporting Ability to translate data into actionable business insights and recommendations. Excellent communication and presentation skills. Skills Google analytics, google ads, MCI, Linkedin, google search console, salesforce Top Skills Details Google analytics,google ads,MCI,Linkedin,google search console,salesforce Additional Skills & Qualifications Experience with Looker Studio, Tableau, Power BI, or other BI/reporting tools. Experience supporting paid media teams with performance analysis and optimization recommendations. Strong understanding of SEO, SEM, and demand generation reporting. Experience with A/B testing and conversion rate optimization (CRO). Familiarity with tag management and digital tracking methodologies. Experience Level Intermediate Level Job Type & Location This is a Contract position based out of Columbus, OH. Pay and Benefits The pay range for this position is $45.00 - $45.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave) Job Type & Location This is a Contract position based out of Columbus, OH. Application Deadline This position is anticipated to close on Nov 6, 2026. Workplace Type This is a fully onsite position in Columbus,OH. About TEKsystems We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools. #J-18808-Ljbffr TEKsystems