Field Marketing Associate

Field Marketing Associate

Nashville, TN

Position Description / Responsibilities

The Field Marketing Specialist supports the execution of regional field marketing programs that drive brand awareness, generate demand, and support sales pipeline growth. This role is part of the corporate marketing team and works closely with regional sales teams and strategic partners to execute events, campaigns, and on-the-ground marketing initiatives.

This is a hands-on, execution-focused role ideal for a marketing professional with 35 years of experience who enjoys customer interaction, event marketing, and close collaboration with sales.

Primary Focus of the Role:

• Execute regional field marketing and event programs aligned to corporate marketing strategy
• Support sales teams through high-quality events, partner activities, and customer engagement
• Act as a marketing point of contact for assigned regions, providing coordination and follow-through
• Strategic planning, campaign design, and budget ownership are led by corporate marketing, with this role focused on execution, coordination, and field engagement.

Responsibilities:

• Field & Event Marketing Execution
  • Coordinate and execute regional marketing events, including trade shows, sponsored events, partner events, and customer engagements
  • Support logistics, on-site presence, booth setup, and attendee experience to ensure professional and impactful events
  • Represent the UDT brand at in-person events and customer-facing activities
• Sales & Partner Support
  • Partner with regional sales teams to support account-based and regional demand-generation initiatives
  • Assist with co-marketing programs alongside strategic alliance partners
  • Communicate upcoming marketing activities and campaigns to sales teams
• Market & Customer Feedback
  • Gather customer and partner feedback during field activities and events
  • Share market insights, customer feedback, and competitive observations with sales and marketing teams
• Campaign & Program Support
  • Support execution of integrated marketing campaigns across events, digital, and partner channels
  • Track participation, engagement, and post-event follow-up in CRM and marketing systems
  • Assist with reporting on program outcomes and field activity effectiveness

Position Requirements

Required Qualifications:

• Bachelor's degree in marketing, Communications, Business, or a related field
• 25 years of experience in B2B marketing, preferably in field marketing, events, partner marketing, or demand generation
• Exposure to the technology, managed services, or professional services industry
• Willingness and ability to travel up to 4050% as needed for events and field activities

Preferred Skills & Experience:

• Curiosity and interest in emerging marketing technologies, including AI-enabled marketing tools for campaign optimization, content development, audience targeting, event follow-up, and performance measurement
• Willingness to learn and experiment with new tools and approaches that improve marketing efficiency, personalization, and sales alignment
• Exposure to or interest in applying AI capabilities within CRM, marketing automation, event marketing, or reporting workflows (hands-on experience not required)
• Experience supporting sales-aligned marketing programs
• Basic knowledge of digital marketing channels (paid search, social media, integrated campaigns)
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Confident verbal and written communication skills, including presenting to internal teams

Key Competencies:

• Highly organized, detail-oriented, and execution-focused
• Strong interpersonal skills with a collaborative, team-first mindset
• Self-motivated and comfortable working independently in the field
• Adaptable and flexible in a fast-paced, event-driven environment
• Professional presence when representing the company with customers and partners

Nashville Area Chamber of Commerce