Business Development Associate
Viant Technology
Business Development Associate
Reports to: Sr. Director of Marketing
Status: Full Time
Description
The Business Development Associate is responsible for pursuing and generating new business leads, identifying points of contact within prospective customers, and nurturing leads into opportunities. They will conduct research to identify prospective customers, utilize written communication and cold calls to access organizations, and assertively pursue leads to secure initial contact and establish relationships with new customers.
Responsibilities
The successful candidate will:
- Identify potential customers using prospecting databases, social media, networking, tradeshow and other methods.
- Qualify/disqualify inbound leads from marketing campaigns.
- Collaborate with key internal stakeholders to drive new opportunities and vigorously pursue initial customer contacts and meetings.
- Effectively sell Viant's capability and service offerings to prospective customers
- Stay steadfast and overcome objections to set initial appointments and move prospects through the sales cycle.
- Work closely with marketing to nurture leads and follow up on cold leads.
- Generate and maintain robust pipeline by consistently adding new prospects to the pipeline and driving consistent movement of prospects through the sales stages.
- Prepare dashboards and present them to commercial leadership team.
- Maintain ongoing awareness of the competitive environment and other market conditions.
- Regularly update and maintain leads in Salesforce/CRM.
- Perform other duties as assigned
Requirements
Education/Certification
B.S. Degree in Engineering or Operations preferred
Experience
1-3 years of business development and/or sales prospecting experience, including cold calling, researching, qualifying and nurturing leads, preferably within a B2B manufacturing environment. Medical device experience a plus.
Skills/Competencies
- Exceptional verbal and written communication skills.
- Competitive drive and the ability to self-motivate to meet and exceed expectations.
- Problem solving skills and the ability to find new ways to create value.
- Operates with a bias to action, positive can-do attitude and resourcefully innovate in a lean and fluid organization.
- Technical aptitude and ability to learn and sell a portfolio of engineered products.
- Strong commercial aptitude, including ability to understand customer needs and requirements, identify solutions, build long-term dynamic relationships.
- Experience with Salesforce or similar CRM and ZoomInfo.
Travel
Approximately 20% travel
Position location: Remote or at our Viant sites in Wilmington, MA, Grand Rapids, MI or Ft Wayne, IN
About Viant
Viant is a global medical device design and manufacturing services provider that partners and innovates with customers to provide the highest quality, life enhancing medical devices. We do this through our depth and breadth of capabilities, end-to-end integration, technical expertise, and relentless focus on our customers and on operational excellence. With nearly 7,000 associates across 25 locations worldwide, we offer a unique combination of small-company service and attention with big-company resources.
Viant provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Viant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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