Brand Copywriter

Description The Brand Copywriter produces sharp and unexpected brand marketing copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. The Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. Writing should reflect the brand tone and voice, messaging and content strategy and deliver engaging and audience-specific copy that elevates the Delta Dental brand. Responsibilities Ideates, pitches and develops a diverse array of marketing assets, including email campaigns, product and service names, social media posts, UX web content, sports marketing campaigns, marketing blogs, multi-media advertising campaigns, sales flyers and video scripts, with attention to succinct and compelling copy that drives brand loyalty, customer engagement and revenue growth. Creates memorable and unexpected taglines and strategic marketing copy that resonates with target audiences and informs the content strategy for B2B and B2C audiences. Builds presentation decks and presents copy concepts to internal stakeholders, external agencies and creative partners. Understands best practices for social media copy development for key audiences and multiple platforms such as LinkedIn, Instagram and Tiktok. Edits publications such as blogs, newsletters and libraries, serving as stakeholder contact on publication history, performance analytics and current content updates. Demonstrates ability to prompt and edit AI content, apply SEO, usability and accessibility best practices, as well as AP style. Understands the end user’s needs, pain points and motivations and uses judgment to develop content solutions accordingly. Actively gathers content ideas and regularly contributes to campaign ideation. Understands creative strategy and applies it to achieve marketing objectives. Travel up to 5% of time annually. This list is not all-inclusive and you are expected to perform other duties as requested or assigned Qualifications 2+ years of experience with a Bachelor’s degree. Advertising copywriter experience, agency background preferred. Portfolio of high-performing taglines for campaigns with integrated assets for email, web and social media Strong marketing writing, tagline development, script, UX, email and social media writing Working knowledge of content strategy and how it informs brand messaging Excellent client management skills and experience Experience in a regulated industry, such as health care or insurance is a plus Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences Strong time management skills with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines Marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points Familiarity with AI prompting, SEO, usability, and accessibility Strong technical skills. Experience with Microsoft Word, Teams, Figma and Workfront is a plus Base Pay Information The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. Pay Grade 19. $64,357 - $134,845K #J-18808-Ljbffr