Marketing Manager/Sr. Manager

Kedrion Biopharma Inc. is an international company that collects and fractionates blood plasma to produce and distribute plasma-derived therapeutic products for us in treating and preventing serious diseases, disorders and conditions such as Hemophilia, Primary Immune System Deficiencies and Rh-Sensitization. Job Summary Lead the future of rare disease marketing—drive strategy, innovation, and growth for a high-impact specialty brand. The US Marketing Manager/Sr. Manager for COAGADEX will play a critical role in shaping brand strategy, building market equity, and delivering sustained, profitable growth. This position blends strategic leadership with hands‑on execution, partnering closely with senior marketing leadership and cross‑functional teams to advance a differentiated, high‑performing brand in a dynamic rare disease environment. Based in Fort Lee, NJ (hybrid), with flexibility considered. What you’ll do Partner with the Sr. Director, Global & US Marketing to develop and execute brand strategy, positioning, and long‑term growth plans Support P&L management, including forecasting, monitoring gross/net sales, and ensuring financial targets are achieved Analyze market and performance data to inform decision‑making, optimize tactics, and adjust strategy with urgency Collaborate with sales leadership to align on strategy, build engagement, and enhance field effectiveness through tools and training Lead development and execution of integrated marketing plans across HCP, patient, and hospital segments Manage the full marketing mix, including pricing, channel strategy, lifecycle management, and product differentiation Design and implement promotional campaigns, including digital and non‑personal tactics, with clear performance measurement Conduct market, customer, and competitive research to identify insights, gaps, and growth opportunities Oversee brand budget planning and monthly financial reviews, ensuring strong ROI and resource optimization Drive creative campaign development, messaging strategy, and execution of promotional assets Partner cross‑functionally with medical, regulatory, finance, and commercial teams to ensure aligned execution and compliance Support KOL engagement and advocacy initiatives in collaboration with Medical Affairs Manage agency relationships and ensure timely delivery of high‑quality marketing materials Lead or support participation in medical conferences, trade events, and brand‑building activities Present brand performance updates, insights, and strategic initiatives to senior leadership Ensure all activities comply with regulatory and company guidelines Qualifications and need‑to‑know Bachelor’s degree in Business, Marketing, Science, Economics, Finance, or a related field; MBA preferred Proven experience in pharmaceutical marketing, preferably in specialty or rare disease markets Strong strategic planning capabilities with experience in brand management or commercial roles Solid financial acumen with experience in forecasting, analytics, and data‑driven decision‑making Experience working within U.S. pharmaceutical regulatory and compliance environments Demonstrated ability to collaborate cross‑functionally across sales, medical, regulatory, and finance teams Experience developing and executing marketing campaigns, including digital and multichannel strategies Strong analytical, critical thinking, and problem‑solving skills Excellent communication, presentation, and organizational abilities Proven ability to influence stakeholders and drive alignment in a fast‑paced, evolving environment Willingness to travel domestically, with occasional weekend and potential international travel Employment eligibility verification will be required at the time of hire. This position does not offer visa sponsorship now or in the future. Kedrion Biopharma Inc. is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all employment terms, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please note that salary ranges are calculated based off levels of: relevant experience, education, and certifications. Kedrion Biopharma Inc. offers numerous benefits to our qualifying employees, including: Medical, vision and dental insurance Life and AD&D insurance Paid holidays PTO accrual and much more! If you require assistance with your employment application or need reasonable accommodations to perform job duties, please contact our Talent Acquisition team at View email address on click.appcast.io . Kedrion Biopharma Inc. participates in E‑Verify and provides the federal government with Form I‑9 information to confirm employment authorization. For more information, please contact the Department of Homeland Security. #J-18808-Ljbffr Kedrion Biopharma GmbH