Sr Demand Generation Manager, Data Cloud

About the Team The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities. The team partners closely with Product, Sales, and broader Marketing to drive awareness, demand, and adoption of Workday's AI innovations. Within this team you will sit in the Specialized Products GTM Marketing organization focusing on Workday Data Cloud, collaborating with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI‑powered products. About the Role As Manager, Data Cloud Growth Marketing, you are the primary day‑to‑day marketing executor for Workday Data Cloud. You own campaign planning, program execution, partner co‑marketing, and performance reporting for this product with CIO, CTO, and senior IT personas. You are highly hands‑on, building campaign briefs, drafting emails and content, QA’ing landing pages, managing program timelines, and digging into dashboards. Key Responsibilities Translate GTM strategy and product priorities into integrated, full‑funnel demand programs—digital, nurture, ABM, events, content syndication, and partner co‑marketing—to generate qualified pipeline for Data Cloud. Build and manage persona‑ and use‑case‑based integrated programs targeting CIO, CAO, IT, and related audiences. Own day‑to‑day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track. Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy. Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics. Collaborate with Sales teams on CIO‑targeted plays and outreach. Execute co‑marketing programs with Workday's key technology and SI partners—including joint campaigns, field activations, and co‑branded content. Serve as the day‑to‑day marketing liaison with partner GTM teams, coordinating on messaging, timing, and shared pipeline goals. Work with the Partner Marketing and Alliances teams to ensure partner programs are activated effectively and tracked against pipeline targets. Own reporting and analysis for Data Cloud marketing programs, using performance data to identify what works, flag issues early, and recommend optimizations. Share regular updates and insights with the broader team and stakeholders. Coordinate cross‑functional collaboration across Sales, SDR/BDR, Product Marketing, regional teams, and partners to ensure programs are aligned and executed well. About You You are an execution‑focused marketer who takes ownership seriously, loves being in the details, and delivers consistently without needing a lot of direction. Have direct experience marketing to CIO, CTO, and senior IT decision makers, understanding how these buyers think and how to reach and engage them effectively. Have hands‑on co‑marketing experience with technology or SI partners, and know what it takes to build programs that generate real pipeline. Are data‑driven: track what matters, use metrics to optimize, and connect programs to pipeline outcomes. Collaborate well across functions—product, sales, partners, regional teams—and communicate proactively to keep things moving. Bring a test‑and‑learn mindset, handle ambiguity well, and always have a bias for action. Are energized by ownership and accountability—do not wait to be told; identify what needs to happen and make it happen. Basic Qualifications 5–7 years of B2B marketing experience, focused on demand generation, integrated campaigns, and/or field/regional marketing for enterprise technology. Demonstrated experience marketing directly to CIO, CTO, or senior IT decision makers, owning messaging, campaigns, or content for this audience. Proven hands‑on co‑marketing experience with technology or SI partners, including building joint campaigns, field programs, or co‑branded content. Experience working with or marketing data platforms, analytics, and/or AI/ML products (or adjacent cloud/enterprise technologies). Other Qualifications Strong written and verbal communication skills, with the ability to simplify technical topics (data, AI, architecture) for business and executive audiences. Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast‑paced environment. Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Primary Location: USA‑CA‑Pleasanton Base Pay Range: $136,500USD–$204,700USD Additional US Location(s) Base Pay Range: $115,200USD–$204,700USD Flexible Work Approach Workday combines the best of both worlds: in‑person time and remote. Employees are expected to spend at least 50% of their time each quarter in the office or in the field with our customers, prospects, and partners. Those in remote roles can also come together in the office for important moments that matter. Equal Employment Opportunity Statement Workday is an Equal Opportunity Employer, including individuals with disabilities and protected veterans. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email View email address on click.appcast.io. EEO/Anti‑Discrimination Statement Workday is a proud equal opportunity workplace. Individuals seeking employment are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Additional local ordinances may apply to qualification consideration for applicants with arrest and conviction records. #J-18808-Ljbffr