Senior OOH Strategist

Job Description

Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.


At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

45% - Planning & Negotiation

• Develop and present strategically focused plans and recommendations, in collaboration with OOH Supervisor/Associate Director

• Write department POVs on new opportunities and seek new trends and opportunities within the industry

• Stewardship of OOH media plans from inception through completion including:

• Issuing RFPs to all appropriate vendors

• Negotiating OOH media buys

• Providing back-up research data in support of OOH recommendations

• Providing unit maps in support of recommendation

• Working with Business Solutions Team to ensure plans are on strategy and meet client objectives

• Overseeing posting of media to campaign is executed accurately and in a timely manner

• Overseeing traffic and production process to ensure proper approvals are received and creative/materials are delivered to vendors on time

• Participate in potential market rides when available

15% - Account Maintenance

• Cross check plans and all supporting documents for accuracy (billing, specs, contracts, etc.)

• Keep team updated on the status and timing of deliverables

• Ensure client documents (decks, POP & POVs) are clear, concise and client ready

• Maintain a thorough understanding of account/client nuances

10% - Relationship Development

• Manage internal and external relationships; maintain and strengthen communication across Business Solutions team and vendors

• Maintain an in-depth knowledge of available vendors and media formats in markets relevant to assigned client(s)

• Attend vendor meetings and presentations, participate as an active stakeholder on behalf of your clients

• Guide junior team members through planning process and assist with day-to-day account maintenance, if needed

• Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter

10% - Training & Development

• Stay up to date on the OOH space and trends, maintain familiarity with vendor updates and offerings

• Continue to advance knowledge and learn about the media industry, Horizon Media, and our clients

• Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Leaders Voice, Business Writing, Presentation Skills, and more)

10% - Strategy

• Participate in strategy development and brainstorming meetings with Business Solutions team

• Collaborate with OOH vendors to bring innovative, engaging, and creative ideas to clients

• Educate Business Solutions on status, processes, and new developments in the OOH space

10% - Supervision & Mentorship

• Oversee the contracting process for approved media buys to ensure adherence to process,

• Oversee Assistant Strategist’s follow-up in collecting signed ATBs, counter-signed contracts

• Guide team in setting goals, project tasks and timelines

• Provide education on best practices, media principles, and industry at large

• Participate in interview process for Assistant/Planner roles

Who You Are

• A strong, effective communicator

• A problem solver with the ability to develop creative solutions

• Excited to mentor and teach team members

• Detail oriented with strong organizational skills

• An effective time manager, comfortable working with multiple timelines and deliverables

• Comfortable working within large sets of data and numbers

• A team player, willing to roll up your sleeves

• Takes pride in ownership of work and demonstrates accountability

• Consistently motivated, proactive, and resourceful

• Interested in the media landscape, with a desire to innovate and keep up with trends

• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• BA/BS Degree or relevant work experience

• 2-3 years media planning and buying experience

• Strong analytical and quantitative skills

• Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency

• Understanding of Geopath measurement methodology as well as various other available media research tools and studies available

• Proficiency working within Microsoft Excel and PowerPoint

Certificates, Licenses and Registrations

This role does not require certificates, licenses and/or registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.