Head of Growth and Lifecycle- B2C Subs

Hiring Head of Growth and Lifecycle — B2C Subscriptions

Full-time | Remote | AI-enabled

Reflekta helps people preserve their stories, experiences, and personality for their families and future generations. Through charitable recipients and distribution partners, up to 1.6 million eligible members will receive one year of access to Reflekta. We need someone who can help those members discover the offer, start telling stories, keep returning, and choose to renew.

Our website and app are being rebuilt for a planned Q1 2027 launch. You will own the integrated marketing strategy across the product experience, partner communications, content, PR, media placements, and collaborations.

What you will own

• Awareness and demand within eligible partner communities, using trusted communications, chapters, events, ambassadors, earned media, and social channels.
• Activation of a prepaid and donated-membership base of up to 1.6 million. Activation means an opened account and one completed story, with clear onboarding and rapid identification of drop-off points.
• Continued engagement through biographer questions, relevant prompts, progress milestones, family participation, and re-engagement.
• The free-to-paid renewal journey, built from the beginning and evaluated by partner cohort.
• Campaign measurement, budget allocation, and AI workflows that connect strategy to reliable execution.

Who we are looking for

You have recent, measurable results in a B2C subscription, consumer app, membership, or comparable recurring-revenue business. You can set direction, work directly in the tools, and coordinate specialists when needed.

• Demonstrable work from the last 24 months improving activation, repeat use, retention, or free-to-paid conversion.
• Working agent and automation systems you can demonstrate, including integrations, review controls, and measurable efficiency gains.
• Strong storytelling, creative judgment, and the ability to tailor communications to distinct communities.
• Experience working through partners who control access to their audiences and communications channels.
• Confidence interpreting cohort data, designing experiments, and managing a meaningful budget responsibly.
• Clear evidence of what you personally built, decided, and delivered.

Experience with older adults, veterans, family products, charities, or membership organizations is useful. Your recent execution and results matter more than a particular career path.

Resources and collaboration

We anticipate several million dollars for marketing and engagement, deployed in stages against demonstrated results across a potential base of up to 1.6 million prepaid and domated memberships. You will work with leadership, product and engineering, customer experience, creative contributors, distribution partners, and specialist agencies or contractors. RCPT is part of the partner context; organizations such as AARP represent potential collaborations to develop, not confirmed agreements.

First 90 days

Establish the audience and measurement framework; prepare the Q1 launch; run a supported pilot cohort; improve onboarding and engagement; and deliver an evidence-based plan for scaling toward the full 1.6 million eligible members, with a year-long renewal program. Numerical goals will be agreed using actual partner reach, product readiness, and pilot performance.

Compensation

Competitive (highly) base salary, performance bonus, and equity, reflecting experience and scope. We are prepared to invest in an exceptional operator with verified subscription results and strong agent skills.

To apply

Send a short introduction, two relevant case studies with dates and cohort results, a description or demonstration of an agent workflow you built, your availability and compensation expectations, and a brief view of your first 90 days at Reflekta.