Director, Global Brand Marketing

Director, Global Brand Marketing The Global Brand Marketing Director will lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long‑term equity. This role sits at the intersection of brand strategy, campaign and content development, and global orchestration—partnering closely with regional markets, creative agencies, and cross‑functional teams to bring the brand to life consistently and impactfully across the globe. This individual will help shape the editorial marketing calendar—leading the development and prioritization of marketing messages across the globe, informed by consumer insights and research. The role will partner closely with key cross‑functionals such as consumer insights, media, talent, influencer, and press to drive global impact while empowering markets to localize with intention, ensuring brand storytelling is cohesive, modern, and resonant across channels and cultures. Responsibilities Drive big picture thinking; connect the dots to maximize campaign impact by digesting, synthesizing, and leveraging information across the business to inform decisions, leveraging global consumer insights to transform brand creative and content, and turning individual ideas into broader integrated activations that help functional teams drive greater impact. Collaborate effectively with regional and local country marketing teams to deliver effective and sustained marketing plans. Act as a brand guardian to ensure all Coach marketing campaigns appear in relevant environments that resonate with our timeless Gen Z consumer. Prioritize relationship building and organizational agility to leverage partnerships across the organization to get work done. Qualifications 10+ years’ experience in brand marketing, integrated marketing planning. Exceptional organization skills with thorough attention to detail. Excellent written and verbal communication skills. Ability to prioritize, be nimble, and adaptable while meeting deadlines. Driven self‑starter comfortable operating in areas of ambiguity. Curiosity and resourcefulness, ability to proactively identify and resolve problems. Bias toward action, ability to work independently. Proficiency in Microsoft programs. Proven track record for creating integrated campaigns and driving business impact. Thought leadership in innovation, customer experience, content and integration within customer journeys. Base Pay Range $150,000.00–$175,000.00 Benefits Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance. Equal Opportunity Statement Coach is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration, and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. #J-18808-Ljbffr FashionUnited