Integrated Campaigns Manager

Marketing Campaign Manager Why join us? Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that "speak contractor." With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we're becoming the trusted partner for the people who build our homes. Our team is distributed across hubs in Austin, So Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users. What You'll Do Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance. Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach. Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline. Lead video strategy as a core content pillardefining when, why, and how to use video effectively across the funnel. Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes. Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives. Run structured experiments across formats, channels, and messaging to continuously improve performance. Collaborate with internal team members and external contributors to execute and scale campaign production. Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck. Continuously refine strategy based on data, performance insights, and evolving company priorities. About You 58+ years of experience in content marketing, campaign marketing, or growth rolesideally in high-growth startups or B2B/B2C environments. Proven track record of building and executing integrated, multi-channel campaigns that drive measurable results. Strong understanding of how different channels (video, social, email, webinars, etc.) work together as a system. Experience using video as a core part of a content or campaign strategy. Ability to define success metrics and use data to evaluate and improve campaign performance. Comfortable operating in high-velocity environments with a high volume of content and rapid iteration. Strong strategic thinking combined with hands-on execution ability. Excellent communication skills, with the ability to translate ideas into clear campaign plans and briefs. Experience collaborating cross-functionally with product, sales, and customer-facing teams. Highly structured thinker with a bias toward action and ownership. Bonus: Experience in SMB or B2C environments with fast-paced content cycles. Bonus: Experience creating content for contractors, trades, construction, or other blue-collar audiences. Bonus: Exposure to product marketing or storytelling-driven campaigns. What We Offer Competitive Salary + Equity Unlimited Paid Time Off (PTO) 401(k) Medical, Dental & Vision Insurance Life & Disability Insurance Flexible Spending Account (FSA) Dependent Care FSA (DC FSA) Relocation Allowance Top-Notch Equipment - Choose your laptop! Team Offsets #J-18808-Ljbffr