Manager, Strategy & Analytics

Manager, Strategy & Analytics

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas.

We are looking for a Manager, Strategy & Analytics to join our team and support our agency and client account. This role is ideal for a consumer-obsessed, data-fluent strategist excited by the opportunity to shape insight-driven influencer campaigns that fuel brand growth. The right candidate brings an entrepreneurial mindset and a highly collaborative working style. You're a creative problem-solver who thrives in ambiguity, takes initiative without waiting for instruction, and sees every client brief as an opportunity to push the work - and the thinking - further. You'll partner closely with teams to connect cultural insights with business objectives, crafting strategies that are rooted in data and built for impact. From initial planning to campaign recaps, you'll help ensure our clients' goals are achieved through the power of insight, innovation, and cross-functional teamwork.

Responsibilities

• Partner with teams to understand client priorities and opportunities, and align strategic recommendations with brand objectives.
• Help provide a sound business justification for investment in influencer marketing based on market trends, audience insights, past campaign data and experience.
• Utilize key research and analytics tools to gather and interpret cultural trends, audience behaviors, and competitive insights to shape campaign narratives.
• Assist/Lead in executing strategic plans across influencer campaigns, as well as interpreting campaign performance.
• Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
• Work cross-functionally to support strategic planning, creative brief development, and insights storytelling.

Qualifications

5-7 years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments. An understanding of creator/influencer and an understanding of the category's pace, nuance, and consumer mindset is key to success. Highly proactive with strong organizational, analytics, and communication skills with the ability to manage multiple fast-moving workstreams. Hands-on experience with platforms as it relates to:

• Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
• Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)

You're an Ideal Fit if:

You have Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways. You want to shape how the world's most iconic and leading brands connect with culture and consumers through creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy. You're energized by fast-moving brands and thrive in the space where no two days are the same. You want to lead conversations with brands, work directly with creatives in shaping culture, and partner with teams to transform numbers into narratives.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: $90,000 - $110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.