Product Marketing Manager

Product Marketing ManagerManages, develops, and implements marketing activities to maximize sales of an assigned product line. Analyzes product performance, competitiveness, and trends in the marketplace and develops strategies for assigned product based on research and analysis. Works with sales teams to identify and implement appropriate sales strategies.Duties and Responsibilities:Develops comprehensive marketing plans for sales and marketing teamsEnsures project/department goals are met while adhering to approved budgetsConduct and analyze market research to capitalize on new product and market development opportunitiesCollect, consolidate, and communicate product feedback and product development needs to managementInteract with sales and marketing teams to implement strategies and tactics to drive revenue and profit growthTrack and monitor sales trend and provide product forecastCreate, execute, and measure effectiveness of Go-To-Market Plans for strategic launchesIdentify customers who are willing to give testimonials, case studies and references and amplify their voice in the marketMeasure and refine product marketing programs to ensure alignment with corporate goalsDevelop relevant content to be used for all Go-To-Market channels and materialsDesign training programs to assist sales focus on each step of the selling processProvide marketing and solution information to regional marketing and sales teams to support internal and external marketing programs, sales operations, marketing events such as conferences, trade shows and webinars, and channel opportunities and activitiesIncrease visibility on social media platforms, including Facebook, Twitter, Google+ for the corporate channelsStay current with industry practice on marketing communications impacting communications tacticsActs as a Product Line brand champion and ensure that use of the brand is compliantSupport organizational policies related to safety, environmental protection, housekeeping, etc. within area of responsibilityRequired Skills/Abilities:Excellent written and verbal communication skillsExcellent organization, motivation, leadership, and interpersonal skillsProject management and planning skillsAbility to interface well with all levels of the organization and customer baseManagement and technical experienceStrong problem-solving and decision-making skillsCreative, analytical, and drivenProficiency with Salesforce (CRM) or similar softwareExperience with electronic marketing technologies (keyword advertising, CRM, marketing automation, e-mail marketing, webinars, etc.)Experience in contributing to professional social media platformsAdvanced Microsoft Office skillsPhysical Demands:Employee must be able to perform each essential job function satisfactorily and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform essential job functions, absent undue hardship.Frequently in a stationary position for long periods of time; occasional bending/kneelingManual dexterity required for keyboard use, operating office equipment, grasping objectsRegularly move around the office and factory floorOccasionally lift and/or move up to 20 pounds.Specific vision abilities required include close vision, depth perception and adjust focusFrequently communicates with other employees and customersWork Environment:Employee will encounter work environment characteristics described below while performing the essential job functions and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform the essential job functions, absent undue hardship.Primarily an office setting, with occasional visits onto the factory floorOffice is clean, orderly, properly lighted, and ventilatedOffice noise levels are considered low to moderateFactory noise levels are considered moderateIf required, PPE will be providedMay require travel up to 25%Education and/or Experience:Bachelor's degree in Marketing or related field or equivalent combination of education and work experience1-3 years' experience in all aspects of marketing development and strategies1-3 years' supervisory experience