Social Media Specialist

Aquent is proud to partner with a leading organization at the forefront of its industry, dedicated to shaping the future through innovation and strategic vision. This is an exceptional opportunity to join a dynamic team and make a tangible impact on brand presence, community engagement, and strategic content direction. You will be instrumental in ensuring the brand’s voice resonates authentically across diverse platforms, fostering vibrant communities, and connecting with audiences on a global scale. Are you ready to step into a pivotal role where your expertise will directly shape the digital footprint of a dynamic organization? As a primary execution lead for assigned social channels, you will be the driving force behind a consistent and engaging brand presence across major social media platforms. Imagine owning the day-to-day publishing, ensuring content quality, sparking vibrant community engagement, and expertly managing escalations – all while playing a crucial part in maintaining the organization’s reputation and fostering meaningful connections with its audience. This is your chance to make a tangible impact on how the organization connects with the world, navigating complex community dynamics, upholding high editorial standards, and maintaining brand authenticity simultaneously. What You’ll Do Collaborate with the Social Media Manager to co-develop channel content strategies, providing insights on platform performance, audience behavior, and content opportunities. Contribute to building and maintaining channel roadmaps, offering input on successful content, underperforming areas, and potential growth based on daily platform experience. Participate in quarterly roadmap reviews with business stakeholders, offering performance context and channel-level recommendations. Identify user-generated content opportunities, flagging strong content, community moments, or organic advocacy for evaluation and rights clearance. Surface potential influencer and brand ambassador candidates through community monitoring, providing context on reach, engagement quality, and audience fit. Manage end-to-end content publishing across various social media platforms, adhering to platform-specific formatting, voice, and cadence standards. Execute against approved monthly content calendars, ensuring timely finalization of content inputs. Adapt content for platform-native formats, leveraging knowledge of what performs best on each channel while maintaining brand standards. Align organic content timing, messaging, and audience priorities with marketing stakeholders and the paid media team. Ensure all published content complies with brand guidelines, disclosure requirements, and platform policies. Manage inbound engagement, comments, and direct messages across all owned channels with a consistent, brand-appropriate tone. Identify and prioritize high-value engagement opportunities, proactively engaging with appropriate voice and intent. Identify, triage, and resolve complex community issues and escalations, enforcing a clear escalation protocol in coordination with relevant internal departments. Manage sensitive or high-visibility interactions with confidence, applying sound judgment on when to engage, elevate, or defer. Serve as a primary power user for a social media management platform, handling publishing, engagement management, and social listening across assigned channels. Operate within the platform’s governance and approval workflows, adhering to permissioning protocols and content review service level agreements. Utilize listening and analytics dashboards to monitor brand health, track engagement performance, and identify proactive outreach opportunities. Manage service-related escalations through established workflows, ensuring inquiries are routed correctly and responses are delivered within defined service level agreements. Flag configuration issues, workflow gaps, or compliance concerns to the Manager. Contribute to the development of brand voice guidelines, channel-specific content standards, and escalation playbooks. Pilot and refine new publishing processes, workflow tools, and content review protocols. Provide actionable execution insights during monthly content planning sessions and quarterly strategy reviews. Partner directly with marketing stakeholders to align social content with campaign priorities and organizational announcements. Coordinate with the paid media team to ensure organic and paid social strategies are complementary. Collaborate on social content approaches that enhance search engine visibility, brand authority, and organic engagement goals. Qualifications Proven experience as a social media specialist, with a strong focus on content publishing, quality, and community engagement across major platforms. Demonstrated ability to manage and resolve complex community issues and escalations with sound judgment. Proficiency in using a social media management platform for publishing, engagement management, and social listening. Expertise in adapting content for platform-native formats while maintaining brand consistency and editorial standards. Strong understanding of social media best practices, platform policies, and disclosure requirements. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Ability to contribute strategic insights based on day-to-day execution and audience observations. Detail-oriented with a commitment to meeting deadlines and performance targets. About Skill Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions retirement plans with match flexible spending accounts Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #J-18808-Ljbffr