Product Manager, Martech

Role Summary
The Technical Product Manager, MarTech owns the development, integration, and ongoing stability of core marketing technology platforms. This role focuses on building and maintaining scalable capabilities across customer engagement, attribution, analytics, and data platforms, while ensuring compliance, performance, and alignment with business objectives. The role partners closely with engineering, product, and business teams to translate marketing needs into reliable technical solutions.

Key Responsibilities

Own and manage core marketing technology platform capabilities and integrations
Design, build, and test new features, channels, and technical solutions
Support activation of firstparty data across multiple marketing and engagement channels
Define and document technical requirements for custom initiatives
Build audience definitions, triggers, exports, and data flows across systems
Proactively troubleshoot issues and manage bug resolution
Contribute code and conduct peer code reviews to ensure quality and maintainability
Produce clear technical and businessfacing documentation
Partner with internal teams and external vendors to deliver integrated solutions

Technical Qualifications

Strong understanding of marketing technology architecture, including engagement, attribution, analytics, and data platforms
Handson experience developing and troubleshooting within customer engagement, customer data, and mobile measurement platforms
Experience working with marketing SDKs and system integrations using structured data formats (e.g., JSON)
Proficiency in one or more programming languages commonly used for backend or frontend development
Experience building custom messaging templates for email, inapp, or web experiences
Familiarity with data warehouses and cloudbased data storage solutions

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience

5+ years of development or solutions delivery experience; consulting experience a plus
Experience working directly with product managers and business stakeholders on scoping, sequencing, and dependency management
Ability to translate complex technical concepts into clear, actionable recommendations
Experience leveraging data science, automation, or AIdriven outputs within marketing solutions
Resultsoriented, selfdirected, and able to drive work to completion in fastmoving environments


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.