Community Outreach Representative

Community Outreach Representative

The Community Outreach Representative is primarily responsible for providing the most up-to-date education and information on various services and programs to healthcare professionals like physicians, caregivers and the general community. Strengthening relationships to ensure referrals, visibility, and program awareness is also an important responsibility of this position.

Education, Credentials & Experience Requirements

• A degree in Nursing or a Related Healthcare Field is required, though prior experience in healthcare marketing is a definite advantage.
• 1-5 years healthcare experience, and some experience assisting in fundraising preferred
• Excellent oral and written communication
• Ability to build and maintain positive relationships
• Competency with equipment and medical information pertaining to various chronic diseases, particularly those treatable with outpatient IV administration.

General Requirements

• Performs all job responsibilities in alignment with the mission and vision of the organization.
• Performs other duties as required and completes all job functions as per departmental policies and procedures.
• Maintains current knowledge in present areas of responsibility (i.e., self-education, attends ongoing educational programs).
• Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time.

General Skills

• Ability to communicate in English, both verbally and in writing.
• Additional languages preferred.
• Strong written and verbal skills.
• Basic Computer Skills

Working Conditions

• General environment: Works in a well-lighted, air-conditioned area, with moderate noise levels.
• May be exposed to high noise levels and bright lights.
• May be exposed to limited hazardous substances or body fluids, or infectious organisms.
• May be required to change from one task to another or different nature without loss of efficiency or composure.
• Periods of high stress and fluctuating workloads may occur.

Physical Requirements & Demands

• Have near normal hearing: Hear alarms/telephone/normal speaking voice.
• Have near normal vision: Clarity of vision (both near and far), ability to distinguish colors.
• Have good manual dexterity.
• Have good eye-hand foot coordination.
• Ability to perform repetitive tasks/motion.

Mission Statement

QUALITY HEALTHCARE: In our continuing effort to enhance the quality of life for the communities we serve, the Hospital Authority of Miller County is committed to the delivery of superior, safe, cost-effective healthcare through the provisions of education prevention, diagnosis and treatment.

Job Specific Competencies

• Markets and promotes services of healthcare organization and programs on a scheduled basis.
• Manages and coordinates outreach events, health screenings, and other requests for organizations, businesses and municipalities in order to attract patients.
• Strengthens existing relationships and cultivates new ones through working with physician practices and new referring physicians alike.
• Strategically reaches out to facilities for home care services, difficult to place patient, referrals and other marketing opportunities.
• Coordinate professional presentations to community groups on educational topics (i.e. vent/dialysis patients)
• Maintain and execute the established business development and marketing plan through strategic relationship-building, physician outreach, referral source management, specialty service line promotion, calendar management, performance tracking, and community engagement activities, resulting in increased referrals, patient volumes, fundraising opportunities, and overall organizational growth
• Maintains a structured and organized outreach calendar, scheduling regular visits, meetings, educational presentations, physician-office appointments, community events, and networking opportunities to maximize visibility and referral development.
• Utilizes CRM, spreadsheets, or other tracking tools to document outreach activities, referral sources, provider interactions, marketing initiatives, and follow-up actions.
• Monitors and analyzes key performance metrics including referral volumes, conversion rates, provider engagement, patient volumes, outreach effectiveness, and service line growth.
• Develops monthly and quarterly reports outlining marketing activities, referral trends, return on outreach efforts, and strategic growth opportunities.
• Establishes measurable goals and benchmarks for specialty service lines including Endocrinology, Allergy/Immunology, Rheumatology, Infectious Disease, Infusion Therapy, and Home Health services.
• Evaluates the success of marketing campaigns, physician outreach efforts, community education programs, and special events, making recommendations for continuous improvement.
• Collaborates with leadership to identify growth opportunities and implement strategies that support increased referrals, patient access, service utilization, and community awareness.
• Maintains accurate records of referral patterns and provider engagement activities while ensuring timely follow-up with referral sources and prospective community partners.

Professional Requirements

• Follows Code of Conduct policy.
• Adheres to dress code; appearance is neat and clean.
• Completes annual educational requirements.
• Maintains regulatory requirements.
• Maintains patient confidentiality at all times.
• Reports to work on time and as scheduled; completes work within designated time.
• Wears identification when on duty; uses computerized time clock system correctly.
• Completes in-services and returns in a timely fashion.
• Attends annual review and/or skills fair and department in-services, as scheduled.
• Attempts to end conversations and other interactions in a positive manner; leaves others with a good impression of the Hospital Authority of Miller County and its employees.
• Complies with all organizational policies regarding ethical business practices.
• Communicates the mission statement of the organization.

Guest Relations Standards

(All guest relation violations are subject to disciplinary action up to and including termination):

• Always treat others in a friendly, helpful manner.
• Refers co-workers to proper sources when unable to provide an answer.
• Interacts with others in a professional and friendly manner.
• Takes interest in others and always gives full cooperation to fellow workers.
• Always maintains an open line of communication with other departments.
• Thoroughly familiar with the hospital and the services it offers.

Other

• Responsibility to Report: It is the responsibility of every employee of HAMC to comply with federal, state and local laws and regulations, as well as, HAMC Policies and Procedures. Every employee is held accountable to participate in, comply with and report concerns to his or her supervisor or the Compliance Officer if illegal or unethical behavior is suspected.
• As an employee of HAMC, you have been granted user access to applicable ePHI systems based on your position. This user or role-based access is intended to give you the minimum necessary access to perform your job function(s) only and should be used only as applicable.