Associate Director, Consumer Marketing

Job Description Associate Director, Consumer Marketing Takeda Pharmaceutical Cambridge, MA About the role: As the Associate Director of Consumer Marketing, you will champion Takeda’s culture and values while supporting the delivery of the consumer marketing strategic plan for a new product launch in Dermatology/Rheumatology. This role will shape and activate compelling DTC campaigns, specifically driving patient marketing initiatives that build awareness, deepen engagement, and support adherence across in‑office and digital ecosystems. The ideal candidate combines strong consumer marketing expertise with curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position reports to the Director of Consumer Strategy & Marketing. How you will contribute: Support the strategy and execution of patient‑centric campaigns and messaging that are highly strategic and powerful across all channels. Develop the full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in‑office promotional assets). Ensure all consumer campaigns and messages (branded & unbranded) are seamlessly designed and align with overall brand strategy and HCP brand initiatives. Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull‑through of campaign and brand messages across digital channels. Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers. Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels. Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives. Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives. Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics. Minimum Requirements / Qualifications: Required: Minimum BS/BA degree with MS/MBA preferred. Required: 5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry. Required: Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies. Required: Experience in media, including digital marketing, with broadcast media planning experience. Required: Experience leading cross‑functional and agency teams. Required: Strong strategic, analytical, and communication skills to manage and influence innovative consumer projects through a matrixed organization. Required: Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups. Required: Proven track record of influencing, aligning, and inspiring cross‑functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals. Required: Results‑driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs. Required: Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence‑based actions. Required: A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities. Desired: MBA. Desired: Pharma and/or consumer packaged goods industry experience. Desired: Commercial pharma experience in Psoriasis or Dermatology/Rheumatology space, including an in‑depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends. Desired: New product launch experience. More about us: At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient‑focused company that will inspire and empower you to grow through life‑changing work. We offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Takeda Compensation and Benefits Summary For Location: USA - MA - Cambridge - Kendall Square - 500 U.S. Base Salary Range: $154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including qualifications, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short‑term and/or long‑term incentives. They may also be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr