Sr. Manager, B2B & Channel Marketing

Senior Manager, B2B and Channel Marketing

ISC2 is seeking a Senior Manager, B2B and Channel Marketing to lead strategic marketing for B2B and channel growth within the global cybersecurity ecosystem. In this role, you will partner closely with sales, channel and marketing leadership to translate commercial priorities into focused, insight-led marketing strategies that build demand, strengthen partner engagement, support pipeline growth and deepen ISC2's relevance with employers, enterprises, government organizations, small and medium sized businesses (SMBs), training partners and other partner audiences globally.

You will serve as the primary marketing partner for B2B and channel partner stakeholders, bringing strategic clarity, commercial judgement and strong execution discipline to go-to-market activity across ISC2's certifications, training, professional development, events and membership value propositions. They will tailor marketing plans to organizational buyers, cybersecurity employers, public sector and enterprise decision-makers, and ISC2's distinctive partner ecosystem, including training partners, academic partners, associations, resellers and other marketing or commercial partners.

This high-impact role requires a confident marketer who can operate as both a strategic partner and hands-on leader. You will bring strong experience in B2B demand generation, account-based marketing, channel or partner marketing, sales enablement, segmentation, campaign performance and stakeholder influence, supported by knowledge of the cybersecurity industry, key market players, buyer audiences, industry events and potential marketing partnerships.

Responsibilities include:

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership, ensuring plans align with commercial priorities, audience needs and ISC2's wider marketing approach.
• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance insight
• Build integrated demand generation plans that support growth objectives across clearly defined B2B audiences, including enterprise, government, SMB, employer, partner and channel segments across relevant markets
• Develop account-based marketing strategies and targeted campaign approaches for priority accounts, sectors, regions or partner groups, where appropriate
• Translate sales and channel priorities into clear marketing briefs, audience strategies, messaging frameworks and activation plans that support pipeline development and account engagement
• Collaborate with cross-functional teams to deliver coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics
• Strengthen partner and channel activation across ISC2's partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and clear value proposition development
• Adapt ISC2's value proposition for organizational buyers, employers, channel partners and decision-makers while maintaining alignment with the broader brand and community narrative
• Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities, improve targeting and optimize activity
• Establish and monitor KPIs for B2B and channel marketing, including engagement, lead quality, account progression, partner activation, pipeline influence and campaign performance
• Manage budgets, timelines, resources and external partner activity to ensure high-quality delivery and measurable return on investment
• Lead and develop direct reports by providing direction, coaching, prioritization and support that builds capability and accountability within the B2B and channel marketing team
• Provide clear reporting and recommendations to marketing and commercial stakeholders, identifying risks, opportunities, learnings and next steps
• Demonstrate commitment to diversity, equity and inclusion and contribute to an inclusive working environment.
• Miscellaneous projects and duties as assigned

Behavioral competencies include:

• Strong commercial marketing judgement with the ability to connect audience insight, sales priorities, partner needs and marketing activity to measurable outcomes
• Confident stakeholder management and influencing skills, including the ability to build credibility with senior sales, channel and marketing leaders
• Strategic planning capability with strong execution discipline and attention to detail
• Strong understanding of B2B buyer journeys, account-based marketing, partner activation, channel ecosystems and sales enablement
• Excellent written and verbal communication skills, including the ability to create clear briefs, compelling messaging and senior-level recommendations
• Analytical mindset with the ability to interpret performance data, identify insights and recommend practical improvements
• Collaborative, proactive and resilient working style, with the ability to manage competing priorities in a fast-moving global environment
• Ability to lead, coach and support team members while maintaining accountability for high-quality delivery

Management responsibility includes managing three (3) direct reports. The scope of management responsibility may increase with team growth or if business needs change.

Qualifications include:

• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and potential marketing partnership opportunities
• Experience partnering with sales, channel or commercial leadership to build marketing plans that support pipeline, account growth, partner activation or revenue objectives
• Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels
• Experience using CRM, marketing automation and reporting tools to track performance, optimize activity and demonstrate marketing impact; Salesforce and Marketing Cloud preferred
• Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement
• Experience marketing complex products, services, education, training, certification, technology or professional development solutions
• Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups
• People management or team leadership experience
• Budget management and resource planning experience

Education and work experience include:

• Bachelor's degree in Marketing, Communications, Business or related field
• 8+ years of progressive marketing experience, including significant responsibility for B2B demand generation, partner marketing, channel marketing or account-based marketing
• Experience working with AI tools or a demonstrated willingness to learn

Physical and mental demands include:

• Up to 10% travel required
• Work extended hours when necessary
• Remain in a stationary position, often standing or sitting, for prolonged periods
• Regularly use office equipment, including a computer or laptop, and monitor computer screens

Total rewards include:

• The pay range for this position is $136,620 - $156,613/Yr.
• Final pay is based on several factors including but not limited to internal equity, market data, and the applicant's education, work experience, certifications, etc.
• This position is eligible to participate in ISC2's annual discretionary bonus program.
• Information regarding our comprehensive benefits package is available here.
• This position will be posted for a minimum of 5 calendar days. This is a current vacancy, and the employer intends to fill this position within approximately 30 days.

Equal Employment Opportunity Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.