Instagram Creator - Launch Campaign

We're requesting a quote for 3 original Instagram Reels (one per week over 3 weeks), each reshared to your stories, followed by one of our reels shared to your stories. Keepers Racing is building a real racing team from karting to Formula 1, where drivers earn their seat on talent alone — not a checkbook . We already have karts, a trailer, a home track, and a full race season starting this spring. Our next milestone is acquiring a Formula 4 car. We're documenting the entire journey and building a community that helps scout drivers, vote on team decisions, and grow with us from day one. We're launching on Instagram with a 3-week content blitz designed to build an audience of 3,000–6,000 invested followers before we drop a public casting call for drivers. We want creators to help us amplify the launch, reach new audiences, and establish Keepers Racing as a movement people want to be part of. Why This Is Different from a Typical Brand Deal This is not an app download, a discount code, or a product review. Keepers Racing is a real sports team with a genuine social mission: break the pay-to-play model that filters out the best racing talent in the world. The founder, Ed Cravo, is funding the operation out of his own recruiting company. No investors, no gimmicks. The karts are in the garage. The races are on the calendar. The content hook is simple and universal: what if the best athletes never get a chance to compete because they can't afford it? That's true in motorsport more than any other sport on earth. A karting season can cost $15,000–$30,000. An F4 season runs $250,000+. It can take millions invested by the drivers alone to finally reach Formula 1. Keepers Racing exists to prove there's another way. What We're Asking Creators to Do We're looking for creators who can support our 3-week launch window with content that introduces Keepers Racing to their audience. The format is flexible, but the core ask is: 1. React, respond, or riff on our origin story content. We'll provide our launch Reel and key clips. Creators can react, duet, stitch, or create their own take on the mission. The hook — "this guy is building a racing team from scratch where talent is the only currency" — writes itself. 2. Spark a conversation about pay-to-play in sports. Motorsport has the most extreme version of this problem, but every athlete understands the concept of access and opportunity. Creators who can frame this through their own sport or experience will land hardest. 3. Drive followers to @KeepersRacing on Instagram. The primary KPI is follower growth on Instagram. Every creator touchpoint should include a clear call to follow the account. 4. Tease the casting call (Week 3 only). In the final week, creators can hint that Keepers Racing is about to open applications for drivers. "If you know someone who should be racing but can't afford it — follow @KeepersRacing this week." Content Angles That Work for Any Creator You do not need to know anything about racing to make this work. The strongest angles are universal: The Underdog Story Everyone roots for someone building something from nothing. A founder funding a racing team out of his own pocket to give talented kids a shot — that's inherently compelling. Pay-to-Play in Sports Every athlete has experienced or witnessed the cost barrier. Motorsport is the extreme case, but the emotion is universal. "Imagine if NBA tryouts cost $250K." The Cost Shock A karting season costs more than most people's cars. An F1 seat can cost $30M+. These numbers stop the scroll and start conversations. What If the Best Never Get a Chance? The hypothetical that launched the mission. "What if the next Lewis Hamilton is working at a gas station right now?" Emotional, shareable, taggable. Real vs. Fake Social media is full of people announcing plans. Keepers Racing already has equipment, a track, and a race calendar. The proof is in the garage. Student athletes already understand the grind, the sacrifice, and the politics of access. Many have transferable competitive instincts. This story resonates because it's their story in a different sport. Timeline and Creator Deployment The launch runs across three weeks. Creator involvement should be staggered to sustain momentum, not front-loaded into a single burst. We're looking for a package of 3 original Reels, one posted per week during the campaign window, each reshared to Stories. Week 1 Keepers is posting: Origin story, equipment tour, hot laps, mission content Creator role: Amplify the origin story. React/stitch the launch Reel. Introduce Keepers Racing to their audience as something worth watching. Week 2 Keepers is posting: Opinion pieces, cost breakdowns, FAQ series, founder story Creator role: Lean into the pay-to-play debate. Student athlete creators can connect it to their own experience. Drive conversation and follows. Week 3 Keepers is posting: Deeper origin threads, provocative takes, casting call tease Creator role: Tease the casting call. Build urgency. "Something big is coming from @KeepersRacing." Final push for follower growth before the call drops. Ideal Creator Profiles We're open to a range of creators. The common thread is an audience that cares about competition, access, and real stories — not a specific sport. Student athletes (any sport) who talk about the grind, the sacrifice, and what it takes to compete at a high level. Their audience already understands what's at stake. Sports opinion / hot take creators who cover fairness, access, and the business side of sports. The pay-to-play angle is a natural debate topic for this audience. Motorsport and car culture creators who already have an audience that loves racing. They provide credibility and insider reach. Entrepreneurship / hustle creators who document building things from scratch. Keepers Racing is a startup story as much as it is a sports story. Underdog / inspiration creators who amplify stories of people breaking barriers. The Keepers mission is exactly the kind of story their audience shares and tags friends in. Brand: Keepers Racing (@KeepersRacing on Instagram) Primary Platform: Instagram (cross-post to TikTok and YouTube Shorts encouraged) Campaign Window: 3 weeks (dates TBD based on launch timing) Primary KPI: Follower growth on Instagram Content We Provide: Launch Reel, key clips, b-roll footage, talking points, brand assets Content Format: Flexible — Reels, Stories, stitches, duets, original takes all welcome Beyond compensation, this is a story that performs. The pay-to-play angle provokes debate. The underdog mission drives shares and tags. The shock-value cost numbers stop the scroll. Creators who get in early are attaching their name to a movement before it blows up — and if the casting call goes viral (which it's designed to), every creator who touched the pre-launch benefits from the wave. This is also a genuinely good story. It's not manufactured. The karts are real. The races are real. The mission is real. Audiences can tell the difference, and creators who bring real stories to their audience build trust — which is ultimately what a creator's brand is worth. #J-18808-Ljbffr Keepers Racing