Director of Sales and Marketing

Job Description

Job Description

Director of Sales and Marketing

Love to make a difference in the lives of seniors?

At Trulee Evanston, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do.

We are seeking a Director of Sales and Marketing to lead occupancy growth at Trulee Evanston, a 160 unit senior living community located in Evanston, IL.

This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.

About the opportunity

This is a high-impact sales leadership role at Solera’s flagship Trulee Evanston community. The Director of Sales & Marketing will manage two sales team members while also carrying a direct sales role, supporting a high-occupancy community with continued growth runway in the Chicago market, including Aurora and Foundry Park. We are seeking a top-performing sales leader with 5+ years of proven senior housing sales experience and a track record of driving occupancy, referrals, and move-ins.

Compensation for this role includes a base salary of $115,000, plus a strong commission/bonus plan with annual earning potential of over 30% based on continued strong performance.

Key Responsibilities

Sales Strategy & Occupancy Growth

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy

• Generate and convert qualified inquiries, referrals, tours, and move-ins

• Utilize Solera sales methodologies to achieve targeted closing ratios

• Track, analyze, and report sales performance and conversion metrics

Lead Management & Follow-Up

• Respond promptly to all inquiries and ensure consistent follow-up

• Maintain accurate lead and activity tracking within the CRM

• Measure referral source effectiveness and adjust outreach strategies accordingly

Referral Development & Community Outreach

• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners

• Achieve and maintain weekly outreach and referral contact goals

• Attend networking events and represent the community professionally in the local market

Tour Readiness & Community Presentation

• Ensure model, respite, and rent-ready rooms are tour-ready at all times

• Conduct daily walk-throughs to ensure the community presents at its best

• Partner with leadership on staging and presentation of model spaces

Marketing & Reporting

• Complete weekly marketing and occupancy reports

• Develop Competitive Market Analyses at least twice annually

• Partner with the Home Office team on advertising, branding, and public relations initiatives

• Support social media and local marketing efforts

Leadership & Collaboration

• Partner closely with the Executive Director to align sales strategy with operational goals

• Participate in stand-up meetings and cross-department collaboration

• Assist with special events, open houses, and community programs

The Ideal Candidate

• Approaches the role with an entrepreneurial, ownership mindset

• Is motivated by exceeding sales and occupancy goals

• Builds trust with families through empathy, professionalism, and follow-through

• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends

• Demonstrates integrity, accountability, and strong leadership presence

Required Qualifications & Experience

• Bachelor’s degree preferred or equivalent combination of education and experience

• 5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate

• Proven track record of meeting or exceeding occupancy or revenue goals

• Strong verbal and written communication skills; comfortable presenting to individuals and groups

• Commitment to exceptional customer service

• Proficiency with CRM systems and basic office technology

• Valid driver’s license and reliable transportation

What Solera Offers You

• A growing company with opportunities for career advancement

• Immediate pay access — no more waiting for payday

• Tuition reimbursement to support your professional growth

• Comprehensive medical benefits with discounted gym memberships

• Dental, vision, life, and disability insurance

• 401(k) retirement plan

• Paid holidays and paid time off

• Employee Assistance Program (EAP)

• Perks and employee discount programs

• Supportive, team-oriented workplace culture

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

All offers of employment are contingent upon the successful completion of a background check.