Lead Content Strategist

# Lead Content Strategist## •### @TwocirclesmadePosted on 10/31/2025•Full-time## Job DescriptionThe role is an early hire within our burgeoning North American Content Strategy team, a cross-business function of strategists, creatives, client leads and channel managers. You’ll take a lead role in the delivery of best-in-class strategy and creative across our existing and potential clients, primarily (but not limited to) those based in North America. Job RequirementsWho you might beWe’re looking for someone who understands that content and social play critical roles in the delivery of business objectives – and understands how to deliver best-in-class work in both. From brand-building and driving first-party data, to ideating and briefing feed-breaking creative, you know what makes social communities thrive, and why that’s important for our clients.You are:* Equal parts passionate and knowledgeable about storytelling and social media: You understand how platforms build brands and communities and the role they play in achieving broader business goals, and which levers to pull for different sets of circumstances* Able to serve as a leader on the social strategy team: Working cross-functionally across multiple offices and time zones can be a challenge, but the ideal candidate for this role is someone who can excel working both collaboratively and independently; someone who is able to function as a component of a wider team at times while taking the initiative to lead the charge at others.* A creative thinker: You combine data and insight with creativity, always considering how to deliver for the audience and how to create best-in-class social and creative content* A skilled writer: You know how to use your words succinctly and effectively, whether it’s in a pitch deck or in a line of social media copy – and your attention to detail is on point.* A confident communicator: Whether pitching to a client, presenting internally, or collaborating with creatives, you can brief, resolve client challenges and bring people on the journey with youYou’ll be comfortable talking to senior stakeholders, both internal and external. You can interrogate data to understand current best practices of content and platforms and what that might mean for our future. You have perspectives on the way the sport and content industry is evolving, and how we can best position ourselves to thrive in it. What you’ll be doing* Creating bespoke and best-in-class content strategies that support our clients’ business objectives* Leading and supporting our client teams in executing those strategies* Being a leader of content expertise across Two Circles capabilities (Marketing, Rights Management & Tech)* Identifying new content opportunities, and expanding our knowledge and capability base* Taking the lead on responses to new business opportunities* Examining, interpreting and translating research and insights to ensure that we, and our clients, are at the forefront of content innovation and strategyKnowledge, Skills and ExperienceThe ideal background and skills we are looking for include:* Experience in developing and delivering content strategies for major rightsholders and/or brands* Experience working alongside creative teams to develop and deliver content that ladders up to content strategies* Experience working in brand strategy at an agency a plus* Proven record of engaging, impressing and convincing major stakeholders* Experience in platform execution across owned and operated channels* Comfortable presenting big picture ideas to both clients and internal stakeholders alike* A proactive, self-starting attitude, thriving in environments where every day brings new challenges and opportunities* A skilled multitasker who can deliver on multiple ongoing projects at once* Knowledge about social channels, with knowledge of existing platform trends, and new and emerging platforms* An interest in consumer behavior and cultural trends, using these to shape innovative strategies* Experience working at a sports rightsholder, agency or publisher is not required, but a demonstrable understanding of the role that sport plays in people’s lives and a passion for sport isLocationHybridKansas City, MissouriPay$70,000 - $90,000/yrSimilar roles/responsibilitiesContent StrategistSocial Media StrategistSenior Social Media StrategistStart Date1/1/2026 #J-18808-Ljbffr