Marketing Strategy and Integration Manager

Job Description

Job Description

Position Summary

The Marketing Strategy & Integration Manager is the central owner of the Pikes Peak or Bust Rodeo

marketing system. This role connects ticketing, digital and traditional media, social/content, PR, sponsorship, creative, web/data and outside partners into one coordinated plan designed to grow paid attendance and revenue.

The role begins with primary focus on the Pikes Peak or Bust Rodeo, with significant opportunity to expand into broader Pikes Peak or Bust Foundation and Norris Penrose Legacy Foundation marketing responsibilities as capacity and performance allow.

Please include a resume, cover letter, and portfolio of your previous work when applying.

Core Responsibilities

• Marketing Strategy, Planning & Integration
• Ticket Sales, Audience Strategy & Digital Conversion
• Paid & Traditional Media Coordination
• Organic Social, Content & PR Integration
• NFR Open / PRCA Circuit Marketing
• Sponsorship Marketing & Fulfillment Integration
• Creative, Brand & Production Management
• Website, Data & Marketing Technology
• Budget, Vendors & Accountability
• Event-Week & Post-Event Leadership

What Success Looks Like

• One integrated marketing plan connects ticket sales, content, media, PR, sponsorship and event operations.
• Marketing starts earlier, runs year-round and is adjusted using current performance data.
• Digital marketing is increasingly measurable and tied to ticket conversion, retargeting and attribution.
• Specialists are coordinated, accountable and no longer operating in silos.
• The NFR Open strengthens its role as the national storytelling hub of the PRCA Circuit System.
• Institutional knowledge stays inside the organization through clear documentation, reporting and asset ownership.

Key Working Relationships

• Kyle Park, CEO, Norris Penrose Legacy Foundation
• PPOBR Board and Branding/Marketing leadership
• Ticketing and Sponsorship leadership
• PR / earned media coordinator

Job Description

• Organic social/content coordinator
• Traditional media negotiators
• Digital performance / ticket-conversion agency
• PRCA circuit partners, ambassadors/queens, contestants, Rangerettes, Girl of the West and community partners
• Creative, web, video, print, signage and production vendors

Qualifications

• 5+ years of experience in integrated marketing, event/sports/entertainment marketing, communications or a related field.
• Proven ability to manage complex projects, multiple partners, budgets and deadlines while keeping the larger strategy in view.
• Working knowledge of paid digital, social media, web analytics, conversion tracking, retargeting and campaign optimization.
• Strong written and verbal communication skills and comfort working with executives, volunteer boards, committees, sponsors and vendors.
• Experience managing agencies or contractors and evaluating performance against clear deliverables and KPIs.
• Availability for key event periods, including Rodeo week.

Preferred: Experience with ticketed events, live entertainment, sports/rodeo, tourism or venue marketing;

ticketing/CRM platforms; sponsorship activation; Adobe Creative Cloud or Canva; PRCA/Western lifestyle audiences; or group-sales/community marketing.

The Person Who Will Thrive Here

You are an integrator by instinct: strategic enough to understand the full growth plan and operational enough to build the calendar, close gaps, manage handoffs and keep execution moving. You do not need to be the deepest specialist in every discipline, but you must know how to lead specialists, ask the right questions, use data, and hold the system accountable.

Career Growth

This role is intentionally designed to grow. The initial focus is the Pikes Peak or Bust Rodeo and NFR Open. As the system is established and capacity allows, the position is expected to expand into broader Foundation and Norris Penrose Event Center marketing leadership, with corresponding opportunity for advancement in title, scope and responsibility.