Digital Content Specialist

Digital Content Specialist

Are you someone looking to take your career in marketing to the next level in a fast-paced, hands-on role that blends digital strategy with content creation? Egan Company is hiring a Digital Content Specialist who will support and execute digital marketing efforts while also actively creating engaging content for web, social platforms, and campaigns. This role is both strategic and highly creative; you'll optimize content for search and performance while also being out in the action producing photo, video, and digital assets that bring our brand to life across channels, driving results! If you have strong written and verbal communication skills, experience in "one-to-many" marketing, and a passion for both analytics-driven marketing and storytelling through content, we want to hear from you. We're looking to add a team member who is creative, detail-oriented, confident in decision-making, and energized by building and distributing content that drives measurable results.

Responsibilities

Typical responsibilities of the Digital Content Specialist include, but will not be limited to the following:

• Plan, curate, and develop impactful content for all channels including email campaigns, newsletters, web, blog posts, case studies, advertising, landing pages, social, events, and internal communications. Content may include: copywriting, photos, graphics, video, or similar.
• Social and digital community management (social platforms, web, blog, website inquiry response, social inquiry response).
• Work closely with Marketing team and other responsible parties to define, support, write, and produce effective B2B marketing initiatives that may include: marketing and sales support materials, newsletters, social media, blog, website, email/digital campaigns, decks and presentations, public relations, advertising, special events, and other corporate projects.
• Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
• Develop and execute SEO, SEM, and ASO strategies.
• Draft and execute digital advertising.
• Create and maintain branded templates.
• Visit jobsites for promotion or content needs.
• Develop, generate, and manage reports and analytics to track performance, identify trends, and support organizational goals.
• Maintenance of mass mailing customer list.
• Serve on internal committees, as relevant.
• Serve as marketing communications partner to corporate groups, as assigned.
• Engage in professional organizations to promote the brand and develop strong business relationships.
• Maintain brand identity and provide consistent quality control and proofreading for brand standards, grammar, messaging, sentence structure, and presentation conformance.
• Understand target audiences.
• Support marketing and communications initiatives that advance the Egan brand.
• Other tasks as needed for departmental support (may include corporate communication, employee engagement, corporate events, promotions, etc.).

Requirements

• Bachelor's Degree in Marketing, Communication, Journalism, or closely related degree encompassing similar coursework is required.
• At least three years of related work in a marketing or related capacity.

Qualifications

• Experience with posting to digital mediums (i.e. websites, intranet system, signage, internally, various online portals).
• Intermediate to Advanced technical skills across Google Workspace, including Docs, Sheets, and Slides, including proven solid verbal communication, writing and editing skills.
• Photography and/or videography experience.
• Excellent organizational and project management skills with the ability to manage and execute multiple projects under competing deadlines.
• Proficiency in Basic Business math (i.e.- Add, subtract, multiply, and dividing) to perform standard mathematical calculations.
• Ability to communicate with other employees sufficiently, both verbally and written.
• Previous experience in a corporate environment is highly preferred.
• Previous MarComm agency experience is helpful but not required.
• Experience or exposure to a construction, engineering, or architectural environment is helpful, though not required.
• Knowledge of email distribution systems, website content management systems, and Adobe Creative Suite applications including Photoshop, Illustrator, and InDesign is a plus.
• Strong creativity and written communication skills.
• Demonstrated knowledge of/with digital mediums (ie. email platforms, Wordpress, social media, SEO/SEM).
• Knowledge of/with digital community management (Facebook, LinkedIn, YouTube, blogs).
• Ability to apply Associated Press (AP) style and Egan style guidelines to all content.
• Proactive approach/self-motivation with strong integrity and ethics.
• Ability to work independently with a sense of purpose, decisiveness, and urgency.
• Demonstrated ability/aptitude to anticipate problems and suggest creative solutions.
• Strong organizational skills, collaborative, and team-oriented.
• Flexibility, attention to detail, and ability to manage multiple projects.

Working Conditions

• Performance of duties will mostly be in the office and/or at home.
• Must be able to stand or sit for extended periods of time.
• Occasional travel to jobsites may involve climbing ladders, walking on unlevel ground, being exposed to the elements, dirt, dust, and loud noises.

Benefits, Perks and Pay Beyond the Industry Standard

Egan supports team members and their families with comprehensive benefits. From robust healthcare benefits and generous paid time off, to flexible working options and career growth opportunities, Egan is committed to providing a workplace that helps you thrive both personally and professionally.

• Health and Well-being: in addition to medical, dental, vision insurance options, flexible spending accounts, life insurance, short-term, or long-term disability coverage, you're offered comprehensive mental healthcare and support for you and your family
• Retirement Plan: we offer robust retirement benefits with a 401(k) plan with company matching contribution and profit sharing
• Time-Off Programs: to help you recharge you'll enjoy a generous PTO program and paid holidays
• Professional Development: we support education or career growth by offering educational assistance and regular learning and development opportunities
• Paid Parental Leave: utilize parental leave which allows for paid time off with a new child
• Rewards and Incentives: we recognize your contributions through additional rewards or compensation that may include an annual discretionary bonus, lead incentive program, and safety buck program
• Community Involvement: our "Beyond the Jobsite" program supports causes in the communities in which we live and work through regular volunteer events to connect with each other and help those in need

The benefits information listed above may not apply to union positions (benefits for union roles are governed by applicable collective bargaining agreements) nor part-time and temporary roles. View more information online about Egan's investment in benefits for you. #LI-Hybrid

Salary Range: $70,000-$82,500 (subject to such factors as experience, education, and/or skill set) plus potential annual discretionary bonus.

Hybrid: This role is eligible for our hybrid work model. To ensure a strong start, we ask for a minimum of 90 days in the office at the start to wrap your arms around the role, build essential in-person connections, and gain the organizational knowledge needed for success before transitioning to our hybrid schedule.

Strong Culture Built on Values and Keeping Promises

At Egan, you'll be part of a team that shares a passion for redefining the industry by setting a new standard of customer care. Together, we'll promote teamwork, embrace innovation, act with integrity, pursue growth, and prioritize safety. You'll have the opportunity to grow and develop in a company committed to providing the growth and success you're looking for, both for yourself and for the customers you serve. You'll love being part of success shaped by the strength of our team, which is enhanced by:

• Solid history as a legacy leader in specialty contracting and system integration for over 80 years
• Private ownership and operations by employees who work in the company (not a holding company or private equity firm)
• Engaging leadership who prioritizes your safety, your development, and your impact
• A proven track record of employee retention and loyalty
• Flexible and hybrid workplace models that prioritize collaboration and customer needs

From general contractors and