Manager, Strategic Partnerships (Business Development - Digital Marketing) - HYBRID

Manager, Strategic Partnerships (Business Development - Digital Marketing) - HYBRID
Location: Within ~1.5 hours of North Philadelphia (PA, NJ, NY)
Hybrid Schedule: REMOTE + ~2-4 Days in Office per Month
Base: $75,000-$95,000 + 25% Bonus Potential (Total Comp. ~$95K-$120K) + Benefits
Benefits: Medical, Dental, Vision, Disability, Life Insurance, 401K w/ Match, PTO
Job Type: Full-Time
Core Hours: Monday-Friday, 9:00am-5:00pm EST
Start Date: ASAP
Sponsorship: Not Available
Relocation Assistance: Not Available
Travel: Approximately 20% for trade shows, client visits, and conferences

Manager, Strategic Partnerships (Business Development - Digital Marketing) - HYBRID Description

Our client, a nationally ranked leader in digital performance marketing, is seeking a Manager, Strategic Partnerships , to join their sales team in Lehigh Valley, PA. This is an individual contributor business development role focused on identifying and qualifying prospective strategic brand partners. In this position, you will conduct outbound prospecting, build relationships with decision-makers at mid-market and enterprise organizations, and generate qualified partnership opportunities for leadership. The ideal candidate will have a proven track record in a Sales Development Representative (SDR), Business Development Representative (BDR), or similar prospecting-focused role within digital marketing . To be successful, you must be highly motivated, relationship-driven, tech-savvy, and comfortable conducting high-volume outreach while managing multiple opportunities. This is an excellent opportunity to join one of the fastest-growing companies in digital marketing and play a key role in driving strategic partnership growth.

Manager, Strategic Partnerships (Business Development - Digital Marketing) - HYBRID Responsibilities

• Research target companies and strategic brand partners for outbound prospecting efforts
• Execute outbound prospecting through cold calling, email campaigns, and LinkedIn networking
• Build relationships with prospective partners across targeted industry verticals
• Qualify inbound and outbound opportunities and schedule discovery meetings for leadership
• Develop and maintain a pipeline of qualified partnership opportunities
• Conduct meaningful conversations with executive-level stakeholders
• Manage and update CRM records to ensure accurate tracking of prospect activity and engagement
• Research industry trends, competitor activity, and emerging market opportunities
• Collaborate with leadership to refine outreach messaging, sales materials, and prospecting strategies
• Track activity metrics and pipeline performance to support business growth initiatives
• Represent the company at trade shows, conferences, and client meetings
• Work independently to manage priorities, drive activity, and achieve performance goals

Manager, Strategic Partnerships (Business Development - Digital Marketing) - HYBRID Qualifications

• 2+ years of B2B sales experience within digital marketing is required
• Experience calling on mid-market or larger-sized organizations is required
• Experience with outbound prospecting , including cold calling & LinkedIn prospecting , is required
• Experience generating qualified opportunities through business development efforts is required
• Tech savvy, including CRM proficiency, is required
• Ability to work onsite in Lehigh Valley, PA approximately 2-4 times per month is required