Ecommerce & Digital Marketing Lead (multiple positions)

Employer: General Mills, Inc.

Job Title: Ecommerce & Digital Marketing Lead (multiple positions)

Job Requisition:         #40090 | 20330.468.5

Job Location: 11330 Olive Blvd, Suite 300, St. Louis, MO 63141

Job Type: Full Time

Travel: Yes - Domestic (U.S.) travel required 25% of the time.

Telecommute: Yes - Partial telecommuting permitted; role requires onsite work multiple days per week.

Job Duties:

• Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
• Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
• Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
• Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
• Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
• Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
• Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.

Domestic (U.S.) travel required 25% of the time. Partial telecommuting permitted; role requires onsite work multiple days per week.

Background checks and drug testing are required.

Requirements:

Employer will accept a master’s degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet

food industry.

Experience must also include 4 years of hands-on experience in each of the following:

• Experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs)
• Experience managing a mid-to- large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync.
• Experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
• Experience managing P&L of a mid-to- large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
• Experience establishing and tracking KPIs to evaluate performances and measure success.
• Experience managing and leading teams.

Contact: Apply online at Please refer to job requisition number- #40090

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Salary Range

The salary range for this position is $166088.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: