Marketing Analytics Senior Associate

Marketing Analytics Senior Associate

New York City, NY; San Francisco, CA

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About This Role

We're looking for a stellar marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire. This person will serve as a key partner to strategic finance & marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time. Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency.

What You'll Do

• Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives
• Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)
• Design and measure experiments focused on driving user behavior within the platform, on both sides of the business
• Build and analyze experiment results, developing actionable insights to be shared broadly
• Own various payback & ROI analyses for Faire's growth channels globally (Paid and Owned channels)
• Collaborate with strategic finance, performance marketing managers and product to set KPIs
• Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement.
• Experience with distilling complex analyses to both technical and non-technical individuals
• Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
• Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
• Enhance existing models and related automated reporting to measure performance of core & new campaigns
• Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
• Develop business/technical domain expertise of one's broader team
• Contribute to strategic planning and direction of immediate team

Qualifications

• A Bachelor's degree and 4+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
• You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer
• You have the ability to both lead through influence and execute extremely well
• You have strong communication skills and the ability to synthesize at the right altitude
• You can think across multiple dimensions of a business and P&L and can work cross-functionally to deliver results
• Ability to flex between analytical, strategic and operational aspects of the job
• You want to work in a fast-paced environment with constant change
• Knowledge of SQL required
• Knowledge of A/B testing best practices and measurement required

Salary Range

San Francisco, CA & New York City, NY: the pay range for this role is $128,000 - $176,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why You'll Love Working At Faire

• Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
• Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
• Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
• Real rewards: Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
• Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We're backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form.

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire's Privacy Notice.