Marketing Coordinator

Marketing Communications Specialist

Responsible for member communications, including newsletters and web/social content. Writing, communication skills, and print production experience required. Participates in and quality improvement work groups. Responsible for developing, writing, and producing publications in support of mission and goals of Geisinger.

Job Duties

• Implements marketing plans by preparing marketing materials and coordinating distribution.
• Creates and distributes materials.
• Tailors oral and written communications according to the audience.
• Serves as managing editor and writer for member, employer, and provider newsletters, which includes soliciting guest editors, maintaining editorial standards and managing production.
• Establishes and maintains marketing budgets for assigned projects.
• Tracks and reports on return on investment as appropriate.
• Creates layout for projects.
• Reviews and selects photographs for use in publications.
• Coordinates printing and distribution of projects.
• Responsible for vendor relationship management, including direct project coordination with newsletter agencies, external printers, graphic artists, photographers, etc.
• Also responsible for contract negotiations and oversight.
• Develops and oversees tracking accountability methods for projects.
• Uses these evaluations to determine future direction; Respond to indicators.
• Supports media relations by preparing news releases as needed.
• Provides support to managed care public relations efforts as needed.
• Assists with creation of press releases.
• Works cooperatively with digital marketing specialist and social media team on all aspects of social media campaigns, paid promotions and contests including strategy, new initiative development, content, spend and budget tracking, and analytics.
• Responsible for content generation and posting and promotion on social media sites.
• Maintains social media content planning calendar.
• Contributes to internal communications strategy development, working with leadership and stakeholders to develop appropriate messaging.
• Prepares information for internal communications vehicles as appropriate.
• Creates and distributes finalized communications.
• Ensures consistency and style guidelines are followed among printed materials, group packets, Web site content, letters, brochures, etc.
• Serves as an editing resource to other marketing staff and consultants, ensuring consistency with the style guide among all materials and departments.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

*Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).

Position Details:

Education: High School Diploma or Equivalent (GED)- (Required)

Experience: Minimum of 5 years-Relevant experience* (Required)

Certification(s) and License(s): Skills: Computer Literacy, Marketing Tasks And Activities

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION : We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.