E-Commerce Marketing Specialist I

About Wiley X:LINK: Who is Wiley X? (youtube.com)Inspired by a singular purpose of “building the world’s best protective eyewear”, U.S. Army Veteran Myles Freeman Sr. founded Wiley X in 1987. Over the years, we've become an iconic American brand and the most trusted name for protective eyewear. Brothers Dan and Myles Jr. continue to build on their father’s legacy while leading the brand to innovate new eyewear products without compromising protection.Today, our company creates premium protective eyewear for a wide range of customers who serve, work, and play in life’s harshest environments.We value motivated self-starters who aspire to be part of an organization focused on long-term success. Our vision is to be the leading provider of innovative eye protection worldwide, empowering individuals to pursue their passions and professions with confidence. Our team is supported by an inspirational culture and leadership defined by never compromising, protection, and trust.Our core values are an important part of who we are.Position Summary:As an E-Commerce Marketing Specialist I, you will support the B2C/B2B Shopify Plus platform by assisting with website content & product management, user experience optimizations, and platform administration. This role ensures smooth day-to-day ecommerce operations, focusing on product updates, site merchandising, marketplaces, and front-end support.Responsibilities & Essential Functions:1. Website Content & MerchandisingUpload and update product listings, descriptions, pricing, images, and categories in Shopify.Ensure product availability, variant setup, and product metadata are correctAssist in SEO optimization for product pages, collections, and landing pages.Manage homepage updates, banners, promotional updates, and category pages.2. UX & Conversion Rate Optimization (CRO) SupportAssist in analyzing heatmaps, session recordings, and user feedback to identify site improvement opportunities.Assist in A/B test setup and reporting for landing pages and checkout optimizations.Monitor site performance and help identify UI/UX issues affecting conversions.3. Shopify Platform SupportAssist in Shopify admin tasks, including theme settings, navigation updates, and app integrations.Assist in the setup, management, and maintenance of third-party Shopify apps (Klaviyo, Yotpo, Attentive, Zendesk, etc.).Conduct QA testing to identify bugs, broken links, and layout issues.Support the Ecommerce team in executing site updates and troubleshooting issues.4. Web Development & Front-End AssistanceAssist with HTML, CSS, and Shopify Liquid updates for UI/UX improvements.Format and publish landing pages and blog posts.Support the Ecommerce team on larger projects.5. Data & Performance MonitoringPull and organize performance reports from GA4, Shopify, and Mouseflow.Assist in preparing & reporting insights for the Ecommerce team to drive optimizations.6. Marketplace SupportAssist in the creation and management of product listings on Amazon, and other marketplaces.Assist in resolving customer inquiries and issues related to orders, refunds, and product information.Assist in the creation of inventory replenishment orders to marketplaces.Assist with processing returns.Required Skills/Abilities:Experience with Shopify administration (product uploads, merchandising, store and theme settings).Basic knowledge of HTML, CSS, and Liquid.Familiarity with GA4.Web Behavior Analytics platforms (Mouseflow, Hotjar, Lucky Orange).A/B testing tools (such as VWO).Understanding of SEO.Understanding UX best practices.Ability to manage multiple tasks and work cross-functionally.Strong attention to detail and problem-solving skills.Minimum Qualifications:1-3 years of experience in email marketing or digital marketing.Physical Requirements:Ability to sit/stand for prolonged periods of time.Why Join Us:Culture: At Wiley X, we foster a culture of never compromising, trust, and service, where every voice is valued, and success is a shared journey.Sense of purpose: Joining Wiley X means sharing a common mission and vision with your peers, empowering you to make a meaningful impact on the organization’s objectives.Professional Growth: Every day, we strive to cultivate an environment conducive to continuous learning and development, providing opportunities for you to enhance your skills.Team Collaboration: You have the opportunity to embrace the chance to engage daily with diverse teams, fostering creativity and innovation through the exchange of shared ideas and perspectives.EEOCAt Wiley X, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws. #J-18808-Ljbffr Wiley-X,-Inc