Senior Vice President, Health & Wellness

Senior Vice President, Health & Wellness — Florida

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

• Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings


• Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels


• Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events


• Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges


• Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction


• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights


• Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue


• Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership


• Coach, mentor and motivate junior PR professionals

Here’s what you’ll have:

• 12+ years of public relations and communications experience, with at least half in a PR agency setting


• Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers


• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents


• Proven success delivering communications programs that meet or exceed targets


• Ability to maintain and expand client relationships while pursuing and converting new business opportunities


• Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment


• Event and conference experience, including live and virtual activations


• A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!


• Flexible PTO


• Summer Fridays and Winter, Spring, and Fall Fridays too!


• Hybrid work model offering flexibility and work-life balance


• Expanded parental leave and family planning support


• Continuous learning through \"5W University\" and development initiatives


• Professional Development Support


• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!


• Charitable giving, including matching donations

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