VP/Director of Technical Product Marketing

VP/Director of Technical Product MarketingLocation: NYC Metropolitan Area, HybridAbout the RoleWe're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.Key ResponsibilitiesStrategic LeadershipDefine and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamicsDevelop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutionsLead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the regionBuild and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partnersProduct Marketing ExcellenceTranslate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platformsCreate high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US marketsDrive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive marketsDevelop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutionsMarket Expertise & Thought LeadershipMaintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US marketsRepresent Pixalate at industry events, conferences, and panels as a product expert and thought leaderEngage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practicesStay ahead of emerging fraud tactics, regulatory changes, and market trendsCross-Functional CollaborationPartner closely with product management, engineering, and data science teams to understand product capabilities and roadmapWork with sales and business development teams to enable effective product demonstrations, presentations, and customer conversationsCollaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunitiesSupport global marketing initiatives while ensuring regional relevance and adaptationAnalytics & OptimizationImplement metrics-driven approaches to measure product marketing effectiveness and campaign performanceAnalyze market data, customer feedback, and competitive intelligence to inform product positioning and strategyProvide data-driven recommendations to influence product pricing, roadmap, and go-to-market prioritiesQualificationsRequired Experience & Background8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related rolesProven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companiesDeep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologiesDemonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise marketsExperience working in or marketing to the region with understanding of regional market dynamics and cultural nuancesTechnical CompetencyTechnical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologiesStrong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructureKnowledge of fraud detection methodologies, malware, botnets, and threat intelligence conceptsFamiliarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)Skills & AttributesExceptional communication and storytelling abilities with proven success creating compelling product narrativesStrong analytical mindset with comfort working with data, metrics, and performance indicatorsEntrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitudeExperience presenting to C-level executives and technical audiences alikeComfortable working across time zones to collaborate with global teamsTrack record of success in fast-paced, high-growth technology companiesPreferred QualificationsExperience with AI/ML applications in fraud prevention or trust and safetyUnderstanding of mobile ecosystem challenges for fraud detectionEstablished relationships with advertising industry stakeholdersExperience managing or mentoring product marketing teamsBackground in enterprise security or payment fraud preventionWhat We OfferLeadership role with significant impact on expansion strategyOpportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising marketsCollaborative, data-driven culture that values bold ideas and fearless executionCompetitive compensation package including equity participationProfessional development opportunities and exposure to cutting-edge technologyWork with a globally distributed team of passionate professionalsAbout UsWe're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy. & UNICEF Global Compliance Tech case studyGizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research SaysAdweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTVWashington Post: Your kids’ apps are spying on themPro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad EmpireABC7 News: The State of Children's Privacy OnlineNBC News: How many apps are tracking your childrenOur team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.Our CultureWe believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.Our BenefitsAt Pixalate, we offer an extremely competitive salary, outstanding benefits, and a dynamic work environment. You will have the opportunity to work on pioneering technologies alongside some of the brightest minds in the industry. If you're passionate about maintaining high software quality and thrive in a fast-paced, challenging environment, you'll fit right in.Excellent benefits package, including medical, dental, and vision insurancePremiums 100% covered for employees and 50% covered for dependentsUnlimited PTO401kMonthly internet reimbursementCasual work environmentOpportunity for advancementFun annual team eventsBeing part of a high performing team that wants to win and have fun doing it#LI-MW1SummaryLocation: New York, NY, United StatesType: Full TimeExperience: Senior Manager/Supervisor