XERO Brand Manager

Job Description

Job Description

XERO Brand Manager

About Us

World Enterprises is the parent company behind several leading window cleaning brands, including WCR, Sörbo, and XERO. XERO designs and builds premium water-fed poles and gear for professional window cleaners across the country. Our customers are serious pros who talk about us online every day. They troubleshoot, share their work, and they notice everything. We need someone who notices everything too.

Is this you?

You've always been a little hard to put in a box. People might have called you creative, but they've also called you practical. Both are true, and it depends on the day, maybe even the weather– but that’s perfect! 

You've taught yourself things nobody asked you to learn all in the name of curiosity. Maybe it was building a website, a side hustle, a Facebook page for a friend's business, or three hours of YouTube tutorials on something oddly specific. Once curiosity grabs you by the hand, you’re in for the adventure! 

You have a sense for what's about to take off. You scroll with a purpose, and you can usually tell what makes a post work and by the time a trend has taken root, you’ve already been there, done that.

You're easy to talk to. You’ve diffused a tense situation, cracked a joke with a coworker you don’t sit next to, and pitched a new idea, sometimes all before lunch. 

When something goes awry, you don't wait for someone else to fix it. You'd rather ask one question too many and bring a solution to the table before anyone else knows there’s an issue.

You get bored doing the same thing twice. If a task is repetitive, you've probably already started figuring out how to automate it with AI.

You've had this feeling before: "If someone would just let me run with this, I know I could make it great."

If you're nodding along, we should talk.

Never thought about window cleaning? Perfect.

Some of our best people didn't know professional window cleaning was a thing until they found themselves applying to “The Best Job Ever.” We can teach you the ins and outs of the industry, but curiosity and drive can't be taught, and that’s why we’re looking for you. You'll become an expert faster than you think.

To Sum It Up:

If XERO were a pro sports team, you'd be the head coach. You'll know all the moving parts and everyone involved, and you'll be the one calling the plays because you're the one with the full picture.

What You'll Do: Protect The Brand

• Own any XERO problem that shows up online until it's fixed, publicly and internally. You don't hand it off. You see it through
• Check Reddit, industry Facebook groups, and forums daily for XERO talk, so we're proactive, not reactive
• Watch for anything that affects how people see XERO, and respond to it
• Be the hub between production, sales, and customer service so information flows through you
• Bring quality issues to production fast and clearly
• Keep asking until you get the answer, and build regular check-ins with the people closest to XERO operations so issues get solved before they go public
• Track competitors and how XERO stacks up

No brand manager experience needed. We'll help you get started, then you run your own show!

What You'll Do: Grow The Brand

• Reply to comments and messages across XERO's channels. Every interaction is a chance to build loyalty
• Treat every post as an experiment: test formats, hooks, lengths, and topics, then do more of what works. What wins on TikTok may flop on Facebook
• Bring the video team ideas backed by data and community insight
• Find XERO fans, power users, and creators, and turn them into content we can share
• Send a weekly report: what worked, what didn't, and what we're changing
• Plan topics, research trends, and own the XERO content calendar
• Handle the everyday stuff: reviews, customer questions, promos, and giveaways

How to apply: Skip the cover letter. Show us something you built or figured out on your own, and tell us how you learned to do it.