Director, Site Analytics

Be part of an amazing storyMacy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.Job OverviewThe Director, Site Analytics is an experienced analytics leader with e-commerce, retail, or consulting experience and business acumen. They are responsible for establishing the future vision of Digital Analytics metrics, tools and analysis frameworks, they embed customer metrics into the digital business dialogue. The ideal candidate excels in working with cross-functional teams, consulting internal business stakeholders, and fostering a data-driven culture, with a strong passion for digital retail. This role requires analytical and storytelling skills to surface meaningful insights and interpersonal skills to communicate insights in a compelling, proactive, and relevant manner. The Director partners directly with the Sr. Director of Digital Analytics to identify the future vision for digital analytics tools and frameworks.What You Will DoDevelop and implement a data-driven strategy for optimizing the Macy’s website and maximizing online sales, by monitoring website traffic and customer behavior to identify trends and opportunities for continuous improvement.Lead a team of data analysts and provide guidance, direction, and support in leveraging data to make informed business decisions.Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure alignment and integration of data-driven insights.Utilize various analytical tools and methodologies to measure and analyze website performance and customer engagement.Develop and maintain key performance indicators (KPIs) to track the success of website initiatives and make recommendations for improvement.Collaborate with key stakeholders to identify gaps in analytics capabilities, develop a roadmap to enhance analytics toolsets and frameworks, and prioritize tasks with the data engineering pod.Evaluate new analytics tools for the Digital Analytics team to assess their fit within the broader analytics ecosystem.Provide thought leadership in analytics to digital and enterprise partners, advising on best practices for utilizing data to drive business decisions.Act as a strong collaborator capable of influencing partners and representing the Digital Analytics function in key stakeholder meetings.Lead special projects for Digital Analytics in close collaboration with Digital Strategy and Enterprise teams.Develop analysis frameworks and presentations to communicate key insights across the enterprise.Incorporate third-party or digital market data into discussions to gain a deeper understanding of performance.Establish a prioritization framework to convey business and customer value to cross-functional partners and influence resource allocation.Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.Stay current with industry trends and best practices in data analytics and make recommendations for continuous improvement.Train and develop team members to enhance their data analytics skills and knowledge.Skills You Will NeedAnalytics Leadership: Demonstrated experience as an analytics leader in e-commerce, retail, or consulting, with a strong understanding of business acumen.Analytical Skills: Possess advanced analytical skills to effectively analyze large sets of data and identify trends and insights to drive business decisions.Retail Business Acumen: Have a strong understanding of the digital e-commerce industry and possess business acumen to translate data insights into actionable strategies to drive revenue and improve overall site performance.Visionary Thinking: Ability to establish the future vision of Digital Analytics tools and analysis frameworks, including embedding customer metrics into the digital business dialogue. Capability to think creatively, strategically, and technically to drive business outcomes through analytics.Collaboration: Proficiency in collaborating with key stakeholders to identify gaps in analytics capabilities, develop roadmaps, and prioritize tasks with the data engineering pod.Interpersonal Communication: Strong interpersonal skills to influence partners and represent the Digital Analytics function effectively in key stakeholder meetings. Ability to effectively share technical information and communicate technical issues and solutions to all levels of the business.Project Management: Ability to lead special projects for Digital Analytics, collaborate closely with Digital Strategy and Enterprise teams, and develop analysis frameworks and presentations for communicating key insights across the enterprise.Data Utilization Skills: Proficiency in incorporating third-party or digital market data into discussions to gain deeper insights into performance.Technical Expertise: Experience with web analytics tools, preferably Adobe Analytics, and expertise in SQL, Python, SAS, R, or other coding languages, as well as data visualization tools such as Tableau or Power BI.Attention to Detail: Capability to view complex data for extended periods of time, ensuring accuracy and thoroughness in analysis.Prioritization Skills: Proficiency in juggling multiple projects, identifying primary and secondary objectives, prioritizing time, and communicating timelines to team members.Ownership Mentality: Desire and ability to take ownership of products/projects within the scope of Digital Analytics.Who You AreCandidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. MBA preferred. Minimum 7 years of experience in consulting, strategy, and e-commerce / or retail analytics. Experience in digital merchandising, product management, or marketing preferred. This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.Able to work a flexible schedule based on department and company needs. Consistently demonstrate regular, dependable attendance and punctuality. What We Can Offer YouJoin a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.Some additional benefits we offer include:Merchandise discounts Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement Access the full menu of benefits offerings here.About UsThis is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. Join us and help write the next chapter in our story - Apply Today!This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. DIGITAL00Full timePosting Date: 2026-07-14