Product Manager, Marketing Technology

Product Manager, Marketing Technology The Product Manager, Marketing Technology is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM systems, and mobile applications, ensuring they align with strategic business goals. The position bridges the gap between business objectives and technical execution, integrating systems to enable personalized and cohesive customer interactions. As a key liaison across Marketing, Product, and Operations teams, this role ensures marketing technologies deliver measurable value and a seamless omnichannel experience. Responsibilities Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations. Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility. Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention. Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic. Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape. Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers. Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements. Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows. Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes. Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress. Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization. Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Global Partners. Qualifications Bachelor's degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline. 5-7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems. Proven experience working cross-functionally with marketing, operations, technology, and data teams. Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment. Required Skills: Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments. Preferred Experience: Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable. Work Environment: Primarily office-based with a hybrid or flexible schedule as applicable. Travel Requirements: Occasional travel (~10%) to retail sites or vendor locations may be required. 8+ years of product management experience, with a track record of delivering high-impact marketing technology products. 2+ years of product management experience in large enterprise organizations. Direct experience with customer data platforms, event collection, attribution, or related MarTech systems. Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes. Strong business acumen - able to connect platform work to growth, efficiency, and customer experience improvements. Bachelor's Degree Bachelor's degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline. Benefits Competitive Pay – We offer competitive salaries and opportunities for growth within. Health & Wellness – Medical, Dental, Vision and Life Insurance, along with additional wellness support. 401k and a match component. Tuition Reimbursement – available after 6 months of service. Professional Development – internal development programs and access to on-demand learning for career growth. Pay Range: $103,000.00 - $154,600.00 Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at View phone number on click.appcast.io or 781-7GP-WORK. Disclaimer. At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know. In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Global Partners LP