Vice President of Marketing, B2B Services

Job Description
MarketPro is conducting a retained search for a highly strategic, entrepreneurial Vice President of Marketing to build and lead the marketing function for a rapidly scaling B2B business services organization. This executive will architect the go-to-market strategy, establish a modern demand engine, and position the company for accelerated enterprise growth.

Operating within a recurring-revenue model and supported by significant infrastructure investments, the organization is entering a pivotal expansion phase. The Vice President of Marketing will inherit a true blank canvas - tasked with defining strategy, building the function, and driving measurable commercial impact.

This role is ideal for a builder who thrives in high-growth environments and is energized by the opportunity to modernize a legacy category through education-led marketing, data-driven decision making, and disciplined execution.

Core Responsibilities

Enterprise Marketing Strategy & Executive Leadership

• Defineand execute the enterprise marketing vision, operating model, andstrategic roadmap aligned with aggressive growth objectives.
• Partnerclosely with the CEO and executive leadership to translate businesspriorities into a scalable, revenue-generating marketing strategy.
• Serveas the organization's senior marketing voice, advising leadership onmarket dynamics, customer behavior, and investment effectiveness.

Build & Scale the Marketing Function

• Establishthe marketing department from inception, including structure, processes,technology, and performance metrics.
• Operateas a player-coach - setting strategy while remaining hands-on during theearly stages of team development.
• Recruit,develop, and scale a high-performing marketing organization aligned withcompany growth.

Demand Generation & Revenue Acceleration

• Designand implement a predictable, data-driven demand engine targetingenterprise and multi-site organizations.
• Optimizethe full funnel from awareness through conversion with clear attributionand ROI measurement.
• Identifyhigh-value customer segments and develop strategies to penetrate complexbuying groups with extended sales cycles.

Brand Positioning & Category Leadership

• Refinethe brand narrative to resonate with senior decision-makers and elevatethe organization from vendor to strategic partner.
• Leadthe development of high-impact educational content that reshapes marketperception and builds credibility.
• Balanceperformance marketing with long-term brand equity creation.

Data, Technology & Marketing Operations

• Championa metrics-driven culture, embedding analytics into forecasting, planning,and execution.
• Evaluateand optimize the marketing technology stack to support scalable growth.
• EstablishKPIs, dashboards, and reporting frameworks that drive accountability andcontinuous improvement.

Sales Enablement & Commercial Alignment

• Partnerwith sales leadership to strengthen pipeline quality, improve conversionrates, and enhance revenue predictability.
• Buildand oversee outbound capabilities, including SDR programs and targetedaccount engagement strategies.
• Ensuretight alignment between marketing investment and business outcomes.

Innovation & Capability Building

• Introducemodern marketing practices, test-and-learn experimentation, anddisciplined performance management.
• Anticipateshifts in buyer expectations, digital engagement, and competitivepositioning within the B2B services landscape.
• Fostera culture grounded in agility, creativity, and measurable impact.

Requirements

• 12-15+years of progressive marketing leadership experience with ownership ofgrowth strategy and revenue outcomes.
• Provensuccess building or transforming marketing functions within high-growth,entrepreneurial, or lower-middle-market organizations.
• Demonstratedexpertise in B2B business services marketing , including enterprisedemand generation and complex buying cycles.
• Strongcommand of digital strategy, CRM, marketing automation, and funnelanalytics.
• Experienceoperating as a hands-on leader with the ability to scale from strategyinto execution when required.
• Trackrecord of aligning marketing investment with measurable businessperformance.

Leadership Profile

• Buildermentality with the ability to create structure where none exists.
• Strategicyet pragmatic, balancing long-term vision with operational excellence.
• Highlydata-literate, translating insights into actionable growth strategies.
• Collaborativeand influential across executive teams.
• Resilient,adaptable, and energized by environments undergoing transformation.
• Results-driven,with a strong bias toward accountability and performance.