Creative Brand + Marketing Manager

Job Description

Job Description

Creative Brand + Marketing Manager

Applied Concepts, Inc. – Richardson, Texas

We are seeking a creative, strategic, and execution-oriented Creative Brand + Marketing Manager to lead brand growth, product marketing, and day-to-day marketing execution. This role combines brand strategy, creative direction, content development, and hands-on campaign management.

The ideal candidate is both a thinker and a doer-someone who can shape brand identity, support product launches, and create compelling marketing materials across multiple channels. This role requires strong branding, copywriting, project management, and creative execution skills.

Why Join Us

This is an opportunity to shape a brand, lead impactful launches, and directly influence the customer experience across every channel.

Creative Brand + Marketing Manager – What You'll Gain:

• Competitive compensation and benefits
• Rewards and recognition programs
• Immersive learning and development opportunities
• Convenient office location
• Flexible vacation policy
• Excellent work/life balance
• Great culture and collaborative environment

The compensation for this position is a combination of salary, medical, dental, and life insurance benefits along with a generous amount of paid time off. The annual salary for this role is $90,000-$120,000, based on skills and experience.

Creative Brand + Marketing Manager – How You'll Make a Difference

• Conduct market research, competitive analysis, and customer insight gathering to inform brand strategy, positioning, and messaging.
• Develop and maintain brand positioning, messaging frameworks, and annual strategy.
• Plan and execute integrated marketing campaigns across web, email, digital ads, print, social media, and trade shows.
• Write, manage, and optimize website copy, landing pages, email campaigns, product messaging, blog posts, press releases, and social content.
• Design or support creation of marketing assets, including ads, brochures, presentations, sales collateral, launch materials, and social graphics.
• Update website pages and digital content, and support video, photography, photo editing, and multimedia content creation.
• Oversee brand voice, visual identity, and consistency across all channels.
• Lead marketing for product launches and major initiatives, including sales enablement and customer education materials.
• Collaborate with product, sales, leadership, and creative teams, and guide freelancers, agencies, vendors, and internal contributors as needed.
• Track campaign performance, KPIs, engagement, and ROI to improve results.

Creative Brand + Marketing Manager – What You Need to Succeed

Required Qualifications

• 5+ years of experience in brand marketing, creative marketing, product marketing, advertising, or a related field.
• Strong portfolio demonstrating branding, campaign development, graphic design, creative execution, and marketing strategy.
• Proficiency in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Premiere Pro, and/or After Effects, plus experience with Figma, Canva, or similar tools.
• Experience designing or updating websites, landing pages, and digital content.
• Strong understanding of branding, visual storytelling, customer experience, and campaign strategy.
• Exceptional copywriting, communication, analytical, project management, and organizational skills.
• Experience leading product launches and integrated marketing campaigns from concept through execution.
• Ability to balance high-level strategic thinking with hands-on creative and marketing execution.
• Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, or a related field preferred.

We will be particularly interested if you have...

• Experience in B2B marketing, technology, sports technology, manufacturing, public safety, or other related industries.
• Experience with paid advertising platforms such as Meta, Google Ads, LinkedIn, and YouTube, as well as email marketing and automation platforms such as Klaviyo.
• Familiarity with CMS platforms, SEO, and marketing analytics tools.
• Photography, video production, or multimedia editing experience.
• Experience working in fast-paced, entrepreneurial, or growth-focused environments.

Creative Brand + Marketing Manager – What Success Looks Like

• A strong, consistent, differentiated brand across all touchpoints.
• Successful product launches with clear messaging and strong creative support.
• High-quality marketing assets delivered efficiently and on schedule.
• Improved engagement, lead generation, brand awareness, and campaign performance.
• Clear messaging that builds customer understanding and trust.

Who We Are

Applied Concepts is a 49-year-old, 250-person privately owned company, located in Richardson, Texas. Founded in 1977 by an electrical engineer, we have a long history of profitable, organic growth. Our company remains entrepreneurial at heart, constantly re-inventing ourselves with new products and new markets, but still balanced with business prudence. We manufacture our own products, in our own facilities. Integrating our product development with our own manufacturing resources is a key part of our business culture, keeping us nimble and able to provide high quality products.

What We Do

We focus on designing, manufacturing, and selling products that promote public safety. We are the number one supplier of speed enforcement products to law enforcement in the United States. Our employees take pride in the quality of our products and the service we provide in keeping our streets and neighborhoods safe. We offer a variety of engineering challenges, from microwave to high-speed lasers, to image capturing and processing, and LED speed calming devices.

To learn more about us and apply for the position, please visit:

Equal Employment Opportunity

Applied Concepts, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We are looking for full-time employees. U.S. Citizenship or U.S. Permanent Resident (Green Card) required. Sorry, NO Sponsorship for U.S. visas (no H-1B, etc.). Only qualified candidates selected for an interview will be contacted.