Lead Floral Designer

Job Description

Job Description

Large, full-service florist (sales > $2M annually) with 45 years serving the Roanoke Valley.

We are seeking a Lead Designer to head our creative team at George’s Flowers, a beloved local institution located in the beautiful Blue Ridge Mountains of Virginia.

Mission Statement:

At George’s Flowers, we have been proudly serving the Roanoke Valley since 1981 with the care and dedication your moments deserve. As emotional transportation specialists, we craft meaningful connections through beautiful quality floral designs and compassionate customer service. Whether celebrating life’s joys or offering comfort in its challenges, we are dedicated to uplifting our community with empathy, excellence, and love one flower at a time.

About the Role:
As Lead Designer, you will direct our design team and be responsible for high-quality product creation across everyday arrangements, events, weddings, and photography for our website and social media. You will play a key leadership role in training, mentoring, and elevating the skills of our designers while maintaining our signature style and quality standards.

Key Responsibilities:

• Lead and inspire the design team in creating exceptional floral arrangements for daily orders, events, and special projects.
• Oversee photography of designs for digital marketing and social media.
• Train, mentor, and develop junior designers.
• Ensure consistent high standards in design, efficiency, and customer satisfaction.
• Collaborate with ownership on creative direction and shop growth initiatives.

Qualifications:

• Professional training and significant experience as a floral designer (3+ years preferred in a full-service shop).
• Strong leadership, training, and team development skills.
• Proficiency in a wide range of design styles for everyday, events, and photography.
• CFD or AIFD accreditation is a plus , but not required.
• Ability to thrive in a fast-paced environment with seasonal peaks.

What We Offer:

• Well above-average pay for the Roanoke area, based on experience.
• Comprehensive health insurance (including vision & dental).
• 401(k) with company match.
• Performance bonuses.
• Moving assistance for qualified candidates.
• Opportunity to grow with a thriving business — we are currently under construction on our new, state-of-the-art location.

Our Community:
Roanoke and the Blue Ridge Mountains offer stunning natural beauty, abundant outdoor activities, excellent schools and universities, and a more affordable cost of living than larger Virginia cities. Come join a stable, growing company and be part of our exciting next chapter!

• Cost of living 7–9% below the national average.
• Median home value ~$229,000.
• Short average commute: ~17 minutes.
• Access to top-tier outdoor recreation and excellent schools/universities.

If you are a talented, passionate floral leader ready to take the next step in your career, we’d love to speak with you.

Qualified applicants will be contacted by phone or email. This position is for immediate hire! 
You will be required to come in and demonstrate your floral expertise during the interview process.