Territory Sales Manager
STIIIZY
Territory Sales Manager
The Territory Sales Manager is responsible for driving revenue growth, execution excellence, and competitive dominance across a defined portfolio of high-priority retail partners. The expectation is simple: operate and execute as the #1 salesperson in your region. This role requires intensity, discipline, accountability, and a relentless competitive mindset. If you are not first, you are last. The Territory Sales Manager owns execution, drives sell-through, enforces standards, and ensures that assigned accounts outperform the market.
Key Responsibilities:
- Portfolio: ~30–50 high-volume / priority retail partners
- Focus: Growth and performance optimization of existing business
- Cadence: Structured account planning and disciplined field execution
- Field Presence: Daily in-market execution
- Ownership: Full performance responsibility across assigned doors
Commercial Responsibilities
The Territory Sales Manager operates as the primary commercial driver across their assigned accounts.
- Own revenue performance across all assigned doors
- Develop and execute quarterly growth plans
- Build structured Joint Business Plans (JBPs) with retail partners
- Manage promotional calendars and execution cadence
- Ensure strong assortment and distribution breadth
- Identify growth opportunities and close distribution gaps
- Drive consistent order cadence and sell-through velocity
- Conduct structured business reviews with key partners
Field Execution Standards
This role emphasizes depth, consistency, and elite execution.
- Conduct 3–5 high-quality in-person visits per day
- Maintain weekly presence across all assigned doors
- Ensure merchandising standards and display compliance
- Execute promotional programming accurately and on time
- Deliver product education and staff training
- Document all visits and action plans in CRM within 24 hours
Performance & Accountability
The Territory Sales Manager is responsible for elevating execution standards within their portfolio.
- Monitor pricing integrity and promotional adherence
- Enforce execution of agreed programming
- Address underperformance immediately with corrective plans
- Track competitive activity and respond with urgency
- Hold retail partners accountable to business commitments
- Protect brand positioning within each account
Revenue Execution
- Drive consistent order volume and account penetration
- Increase SKU count per door
- Ensure priority product placement and launch success
- Maximize participation in promotional periods
- Maintain clean AR status in partnership with Finance
KPIs & Success Metrics
Performance is measured through clear and non-negotiable standards:
- Revenue vs target
- Sell-through velocity by category
- Distribution breadth (SKUs per door)
- 95%+ weekly visit completion
- 100% priority door coverage
- 90%+ promotional execution accuracy
- AR aging within agreed terms
- New item placement success
$175k - $210k
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