Director of Marketing

Director of Marketing

Core Ventures | Anytime Fitness & StretchLab
Work arrangement: Remote with occasional travel to offsite locations
Employment type: Full-time
Annual base salary: $75,000-$80,000

About Core Ventures

Core Ventures operates Anytime Fitness and StretchLab locations, helping people build strength, improve mobility, and feel better in their everyday lives. Our businesses offer different services, but share a common purpose: building lasting relationships with members and creating welcoming, connected communities.

The Opportunity

We’re looking for a Director of Marketing who can translate business goals into effective marketing across both brands and individual locations.

You’ll own the marketing calendar, coordinate campaigns, strengthen our local presence, and give location leaders the tools they need to attract and engage members. You’ll balance brand-wide initiatives with the needs of individual clubs and studios, ensuring our marketing reflects each brand while connecting with the communities we serve.

This is a hands-on leadership position. Success requires someone who can set a direction, produce strong work, manage partners, and follow through on the details.

Key Responsibilities

Own Marketing Across Both Brands

• Develop and execute marketing plans for Core Ventures’ Anytime Fitness and StretchLab locations
• Translate company growth goals into clear campaigns, budgets, timelines, and location-level priorities
• Maintain a coordinated marketing calendar covering promotions, content, community events, and seasonal opportunities
• Adapt national brand campaigns for local execution while following each franchise’s brand standards

Drive Lead Generation and Membership Growth

• Plan, buy, and manage paid social media campaigns that generate qualified prospects and support membership sales
• Partner with operations and location leaders to connect marketing efforts with appointments, introductory visits, tours, and new memberships
• Evaluate the full customer journey, from initial interest through the first visit and membership decision, to identify opportunities for improvement
• Develop referral, reactivation, and member engagement campaigns in partnership with operations

Build a Strong Local Presence

• Develop community partnerships with businesses, employers, and complementary organizations
• Support local events, cross-promotions, and outreach that introduce each location to prospective members
• Create repeatable marketing resources that location teams can use effectively
• Identify opportunities for collaboration between Anytime Fitness and StretchLab where relevant to the audience and consistent with brand requirements

Lead Content and Campaign Execution

• Oversee social media, email, paid advertising, local listings, and other relevant marketing channels
• Create or coordinate social ad content, including copy, graphics, and short-form video, that communicates the distinct value of each brand
• Work with location teams to capture authentic member stories, team highlights, and community content with appropriate permission
• Manage agency, freelance, and vendor relationships, including deliverables, deadlines, and performance

Manage Systems, Automation, and AI

• Use our CRM to manage lead flow, segment audiences, and support follow-up and nurture campaigns
• Build and maintain automations in Zapier that connect lead sources, our CRM, and communication tools so leads are routed and followed up on quickly
• Apply AI tools to speed up research, copywriting, creative development, reporting, and workflow automation, with human review for quality and brand standards

Manage Performance and Spending

• Own marketing budgets and recommend how to allocate spending across brands, locations, and channels
• Track qualified leads, cost per lead, appointments, show rates, membership conversion, and customer acquisition costs in collaboration with operations
• Use marketing analytics to provide clear reporting that explains what is working, where performance is falling short, and what should change
• Test offers, messaging, creative, and audiences, then apply findings to future campaigns

What You Bring

• Experience owning marketing campaigns from planning through execution and measurement
• Hands-on media buying experience on social platforms (Meta/Facebook and Instagram required; TikTok, Google, or others a plus), including audience targeting, budget management, and optimization
• Experience creating or directing ad content for social, including copy, static creative, and short-form video
• A record of supporting customer acquisition or membership growth in a consumer-facing business
• Strong digital marketing knowledge, including paid media, social media, email, and local marketing
• Experience with CRM platforms (such as HubSpot, GoHighLevel, Salesforce, or similar) and using them to track and nurture leads
• Experience building automations with Zapier or a comparable tool (such as Make)
• Strong marketing analytics skills, including working in tools such as Google Analytics, Meta Ads Manager, and dashboards or spreadsheets, and turning data into recommendations
• Working knowledge of AI tools used in marketing, such as ChatGPT, Claude, Gemini, Perplexity, Canva (Magic Studio), Adobe Firefly, Midjourney, Descript, CapCut, or similar, and good judgment about when and how to use them
• Excellent writing skills and the ability to develop clear, compelling messaging for different audiences
• Strong organization and follow-through across multiple locations and competing deadlines
• Confidence working with business leaders, location managers, and outside partners
• Sound judgment about budgets, priorities, and marketing performance
• Experience in fitness, wellness, franchising, or another multi-location service business is preferred
• A relevant degree or equivalent practical experience

What Success Looks Like

• Each brand has a clear marketing plan, with location teams prepared to execute it
• Campaigns launch on time with consistent messaging and clear ownership
• Paid social campaigns deliver qualified leads at a cost per lead and acquisition cost that meet targets
• Marketing reporting connects spending and activity to qualified prospects and membership outcomes
• Lead follow-up is automated and fast, with clean data flowing between marketing tools and our CRM
• Community partnerships and local outreach create measurable business opportunities
• Marketing and operations work together to improve acquisition, engagement, and retention

Compensation and Benefits

• Performance-based bonus opportunities
• Simple IRA with company match
• Complimentary Anytime Fitness membership
• Professional growth opportunities within a rapidly expanding group