Content Director

We're one of the fastest-growing DTC Health & Wellness brands, and we're looking for an exceptional Content Director who knows how to turn consumer insights, creative concepts, and product benefits into high-performing content that converts. This is a performance-driven creative leadership role for someone who can think strategically, develop compelling messaging, and lead content initiatives from ideation through execution. We need someone who understands that great content does more than sound good—it needs to stop the scroll, create desire, and drive measurable results. What You'll Own: Content Strategy & Creative Direction: Lead the development of high-converting messaging, creative angles, hooks, and campaign concepts across paid media and performance funnels. Copywriting & Execution: Write and oversee compelling landing pages, advertorials, paid social ads, video scripts, headlines, and campaign copy. Creative Leadership: Direct and provide actionable feedback to copywriters and creative teams, ensuring consistency, quality, and alignment with performance objectives. Campaign Development: Partner with performance marketing, design, and video production teams to bring campaigns from initial concept through launch. Performance Optimization: Analyze creative performance, identify winning messaging, and continuously refine hooks, angles, offers, and content strategies to improve conversions. Consumer & Market Research: Research competitors, customer pain points, buying behaviors, and market trends to uncover new opportunities and develop differentiated messaging. Creative Testing & Scaling: Drive the development of multiple creative variations, establish testing priorities, and scale winning concepts across channels. Content Accountability: Own content quality, creative output, timelines, and overall effectiveness, ensuring the team consistently delivers high-impact assets that support business growth. You'll Be a Great Fit If You: Have strong direct-response or performance marketing copywriting experience Understand hooks, awareness levels, customer psychology, offers, and conversion Can move between short-form ad copy and long-form landing page storytelling Write quickly without sacrificing quality Love testing ideas and using performance data to make your next concept better Have a portfolio of copy that demonstrates your ability to sell, not just write Bonus: Experience in DTC, supplements, health & wellness, beauty, or other high-volume performance marketing environments. Inno Supps - High Quality Sports Supplements Inno Supps (@innosupps) Instagram photos and videos #J-18808-Ljbffr Inno Supps