Senior Manager, Co-Brand Acquisitions

Additional Information

Job Number 26042924

Job Category Sales & Marketing

Location 7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814 VIEW ON MAP (

Schedule Full Time

Located Remotely? N

Position Type Management

Pay Range: $110,400-$143,500 annually

Bonus Eligible: Y

JOB SUMMARY

The Senior Manager, Co-Brand Acquisitions owns channel strategy and execution for the Marriott Bonvoy American Express Co-Brand portfolio, with a focus on driving aggressive new cardholder growth across Affluent and Small Business audiences. This role sits at the intersection of channel execution, bank partner collaboration, and cross-functional marketing leadership and requires someone who can operate independently at a senior level from day one.

CANDIDATE PROFILE

Education and Experience

Required

• 5+ years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.

• Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability

• Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.

• Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio

• Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment

• Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership

Preferred

• Experience with Direct Mail execution, or CEC acquisition channels

• Exposure to a card product refresh or long-range go-to-market initiative

• Established relationships with American Express or equivalent bank partners

CORE WORK ACTIVITIES

Portfolio Growth & Program Management

• Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals

• Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion

• Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners

• Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth

• Manage ad-hoc projects in support of Global Cards strategic goals

Channel Strategy & Execution

• Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels

• Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs

• Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization

• Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy

• Identify opportunities to improve efficiency via personalization, triggers, ride-along opportunities, and new placement

• Optimize Bank Channel and on-property/associate card acquisition performance

Integrated Marketing & Cross-Functional Leadership

• Collaborate with bank partners to align on messaging, media strategy, and joint acquisitions objectives

• Lead go-to-market planning and execution for new features, promotional offers, and Marriott Bonvoy integrations

• Partner with internal teams Product, Brand, Social, Legal, PR, Loyalty Marketing, and ECM to bring campaigns to market and integrate with enterprise initiatives

• Support PR and communications strategy for acquisition-relevant announcements

Program Initiatives

• Serve as a key contributor to program-wide future updates and refreshes providing channel insights and acquisition frameworks to inform long-range strategy

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. ?We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here ( to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,? begin your purpose, belong to an amazing global? team, and become the best version of you.