Analyst, Global Content & Lifecycle Analytics

Analyst, Global Content & Lifecycle Analytics

Join a mission to unleash the power of content… you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet – now all we're missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

In This Role You'll:

Data is at the heart of everything we do at Paramount. Within the Data & Insights Group (DIG), the Global Content & Lifecycle Analytics team plays a critical role in guiding the company's success. We inform business, content, product, marketing, and operational decisions through rich data, strategic insights, and advanced analytical models, tools, and products. We are seeking an Analyst who is excited about data and entertainment and thrives in a dynamic environment! This role is centered on Paramount+, our flagship SVOD service, featuring an extensive library of content from CBS, MTV Entertainment Group, Nickelodeon, and Showtime, along with hit originals such as Landman, Tulsa King, The Chi, Mobland, and Yellowjackets. Paramount+ is also home to iconic entertainment and sports franchises including South Park, SpongeBob SquarePants, the NFL, UFC, UEFA, and more.

As an Analyst on the Global Content & Lifecycle Analytics team, you will deliver clear, actionable insights that inform strategy across Paramount+. This role brings together data from multiple systems to uncover opportunities, assess risks, and identify emerging trends, translating complex analyses into concise, compelling narratives for partners across the DTC organization, including senior management. Through rigorous evaluation and close cross-functional collaboration, you will help drive decisions that optimize the subscriber lifecycle and maximize the global impact of Paramount+ content.

Responsibilities Include:

• Define, develop, and maintain key performance indicators and reporting frameworks that inform content, marketing, and broader business strategy for Paramount+
• Write efficient SQL (BigQuery) queries to extract, transform, and analyze data in response to business questions from stakeholders at all levels
• Conduct advanced analysis of content performance, subscriber lifecycle dynamics, and audience behavior to identify opportunities that drive interaction, retention, and growth
• Use statistical analysis to develop and enhance models centered around content. This includes valuation, attribution, optimization
• Build and maintain intuitive dashboards using tools such as Tableau, Looker/Data Studio, and Adobe Analytics, enabling self-service insights for non-technical users
• Stay current on industry and competitive trends, evaluating potential implications for content strategy and the subscriber experience
• Partner with measurement operations and data engineering teams to ensure proper tracking, data quality, and data structures that enable both robust analysis and scalable reporting
• Improve data pipelines and develop analytical data sets that support modeling, real-time reporting, and deeper content and subscription insights
• Present analytical findings and strategic recommendations in a clear, concise, and compelling manner to both technical and non-technical audiences

Basic Qualifications You'll Bring:

• Bachelor's degree in a relevant field or equivalent professional experience
• Experience in web analytics, digital media, streaming, or related analytical roles; internship or early-career experience acceptable
• Advanced proficiency in SQL with a solid ability to extract, manipulate, and analyze data from large datasets
• Skilled in analytical and visualization tools, including Excel, Microsoft Office, Google Workspace (Docs, Sheets, Slides), Tableau, Looker Studio, and programming languages such as R or Python
• Knowledge of statistical modeling techniques (e.g., regression, clustering, forecasting) and experience applying them to consumer behavior or content performance
• Deep attention to detail, with a commitment to data accuracy
• Extraordinary communication skills, with the ability to translate complex analyses into clear, compelling insights for non-technical audiences across all levels of the organization

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.