Brand Engagement-Public Relations Coordinator

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Job Summary

The Brand Engagement & Public Relations Coordinator will play a pivotal role in promoting the company's brand, products, and services to both existing and prospective members. This individual will oversee the integration of creative campaigns, digital marketing initiatives, and social media management to drive engagement, brand awareness, and lead generation. They will be responsible for developing and executing marketing communications strategies, including digital content, social media, community engagement, and promotional planning while ensuring alignment with the company's brand voice and positioning. In addition, the coordinator will also represent the credit union at community, partner, and industry events to support outreach and brand visibility. They will work closely with the Director of Marketing and the Social Media Specialist to ensure cohesive messaging, strategic alignment, and collaboration across all marketing channels.

Responsibilities

Brand Voice & Positioning:

• Champion the company's point-of-view and voice throughout the organization and externally with partners and the communities that we serve.
• Ensure consistency across all marketing efforts, including creative, media, digital, social, events, editorial, and press releases while aligning with the overall brand strategy.

Digital Marketing & Social Media Strategy:

• In partnership with the Social Media Specialist, manages the digital marketing calendar, presenting an integrated view of digital efforts and their alignment with overall strategy and company initiatives.
• Independently or in collaboration with vendors, implements digital marketing strategies, including outbound email, Search Engine Marketing (SEM), Search Engine Optimization (SEO), display ads, and more.
• In collaboration with the Social Media Specialist promotes digital marketing best practices, driving engagement through content and optimization.
• Oversees social media channels, developing strategies to engage brand advocates and maintain relevance in collaboration with the Social Media Specialist.
• In partnership with the Social Media Specialist manages day-to-day activities for social media, including content creation, editorial calendar management, and performance analysis.
• Collaborate with internal teams to produce and distribute content across social media platforms, company websites, newsletters, and blogs.
• Initiate and manage influencer programs, tracking and engaging influencers and bloggers to support brand advocacy.
• Utilize analytics tools to continuously improve social media and digital marketing metrics and outcomes in partnership with the Social Media Specialist.
• Provide thought leadership on emerging digital trends, tools, and technologies.

Promotional Planning & Community Engagement

• Propose, develop, and execute seasonal and annual marketing plans for online, community, and in-branch promotions, ensuring they meet business objectives and goals.
• Create and drive messaging and campaigns that boost lead generation and sales, collaborating with the creative team.
• Attend community, partner, and industry events both during and after hours and when needed on weekends.

Consumer and Business Analytics

• Collaborate with internal and external partners to define target consumers and develop key metrics for campaign effectiveness.
• Monitor business performance and adjust strategies as necessary to improve outcomes.
• Stay updated on industry trends, competitor activities, and new developments to inform strategy.

Creative Management:

• Partner with creative teams to develop engaging content and marketing materials for campaigns and product launches.
• Help define content strategies based on buyer personas, key product themes, and market needs.

Skills & Experience

• Proven experience in digital and social media marketing, with a strong focus on driving engagement and lead generation.
• Demonstrated ability to develop and execute integrated marketing campaigns across various digital platforms.
• Strong communication skills, both verbal and written, with an ability to present ideas clearly and persuasively.
• High attention to detail and excellent organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Proficiency with content management systems, social media management tools, and digital marketing platforms such as SEO, SEM, and PPC.
• Ability to analyze data and use insights to refine marketing strategies.
• Creative problem-solving skills, with the ability to think strategically while executing tactical plans.

Education and Experience

• Bachelor's degree in Marketing, Digital Marketing, Communications, Journalism, or a related field or equivalent experience.
• 2 to 3 years of experience in a marketing or digital marketing role, ideally within the financial sector.
• Experience with creating, managing, and evaluating social media and digital marketing campaigns.
• Proficiency in Microsoft Office Suite and experience with relevant digital marketing and content management tools.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional lifting of up to 25 pounds.

Additional Requirements

• Willingness to travel as needed.
• Ability to work flexible hours to meet the needs of the position.
• While generally a 40-hour work week, it is not a 9 to 5 position.
• Strong team player with a collaborative mindset and ability to work independently

Greater Alliance Federal Credit Union is an Equal Opportunity Employer.