Consumer Insights Senior Analyst - Communications

Business Analyst

Citizens' Consumer Deposits team is seeking a Business Analyst who combines strategic thinking with strong analytical skills to tackle some of the company's most critical challenges. This role is ideal for someone passionate about leveraging data to drive actionable insights, influence decision-making, and shape innovative customer experiences.

Key Responsibilities

• Develop deep expertise in customer and business data, as well as underlying processes, to uncover opportunities and inform strategic decisions.
• Use data to identify business challenges and opportunities through advanced analytics, leading the development of strategic and tactical recommendations.
• Drive analyses & targeted insights to inform the design and development of new customer experiences and go-to-market strategies.
• Accelerate insights delivery by automating routine analytical processes for faster responses to foundational business questions.

• Define and track key performance indicators (KPIs) to measure progress, highlight opportunities, and influence decision-making across teams.
• Shape test-and-learn agendas by recommending optimal test designs, measurement strategies, and optimization approaches.

• Build business cases for new initiatives, articulating potential benefits, risks, and prioritization considerations.
• Manage competing priorities across projects and programs, balancing short-term deliverables with long-term objectives.

• Partner across departments—including Data, Finance, Operations, Marketing, and Modeling—to improve quality, volume, service, and profitability.
• Communicate insights effectively, translating complex analyses into clear, compelling stories tailored to diverse audiences.
• Champion Agile principles to support Citizens' operating model.

Qualifications & Preferred Skills

• Bachelor's degree (Master's or MBA preferred) in Business or a quantitative field such as Finance, Economics, Statistics, Analytics, Data Science, Math, Engineering, or Physical Sciences
• 3+ years of experience in business analysis, including turning ambiguous business problems and raw data into useful insights by applying critical thinking and data programming skills
• Proficient in SQL; Python experience strongly preferred
• A solid understanding of statistical models and machine learning methods and algorithms
• A strong sense of intellectual curiosity and ability to thrive and deliver value in an entrepreneurial working environment
• Strong conceptual thinking skills and a strong quantitative orientation
• Excellent written and oral communication credentials, coupled with ability to influence and drive agreement through interpersonal skill and ability to compellingly organize facts
• Ability to work in a high-performance professional environment, with quick turn-around and evolving priorities, including flexibility to take on new roles and responsibilities as needed
• Commitment to intellectual rigor and observance of compliance and data privacy controls
• A disciplined approach to making decisions, problem solving and setting expectations based on analytics
• Experience working with financial or demographic datasets (preferred)
• Experience in consulting (preferred)

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday - Friday
• Hybrid: 4 days per week on site from a Citizens corporate hub. 1 day remote

Pay Transparency

The salary range for this position is $105,000 - $145,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit

Required Skills

• Customer Journey Orchestration
• Diversity and Inclusion (D&I) Strategy and Policy

About Us

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Job Info

• Job Identification 46739
• Job Category Data & Analytics
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Job Shift 1st
• Locations 444 Liberty Ave, Pittsburgh, PA, 15222, US 130 N 18th Street, STE1310, Philadelphia, PA, 19103-6933, US One Citizens Bank Way, Johnston, RI, 02919, US 5221 N. O'Connor Blvd, Irving, TX, 75039, US
• Working Hours 40
• Career Site Category Data Analytics