Sr. Social Media Manager

SENIOR SOCIAL MEDIA MANAGER (Hybrid, Colorado)About Our ClientFast-growing fitness brand that designs and sells strength and training equipment worldwideExpanding into apparel, supplements, athletes, and events200+ person team, with a culture built around fitness (team workouts, challenges, and visiting athletes)Hybrid setup at a modern Colorado HQ, minimum 3 days in office with flexibility on which days and hoursJob SummaryThe Senior Social Media Manager owns social strategy and execution across every channel. You’ll lead a Senior Social Media Content Creator, run the day-to-day relationship with an external social agency, and launch and scale a UGC/influencer program. Social is becoming a cornerstone of the brand’s digital strategy, and this role drives it.Key ResponsibilitiesStrategy OwnershipOwn and drive adoption of the social strategy to grow awareness, engagement, and customer acquisitionSupport existing channels and stand up new ones, with a focus on TikTok and YouTubeStay on top of trends and algorithm shifts so the brand’s presence keeps evolving with each platformRead and analyze KPIs, then partner with the agency to turn results into content game plansPivot quickly when trends, partnership posts, or launches pop upWork with the Content Creator to schedule all posts in advance in HootsuiteAgency OwnershipRun the external agency relationship day to day, including bi-weekly status meetings and accountability against all deliverablesManage the social content calendar so launch dates, brand moments, and content pillars all get hitSupport community engagement alongside the agency: DMs, partnership inquiries, and real conversations with customers on and off owned channelsInfluencer / UGC ProgramLaunch and scale a UGC and influencer program to drive awareness, customer acquisition, and authentic contentOwn influencer selection, communication, and the program budgetSet clear KPIs for success across platformsAlign with the Content Creator and Partnerships team on collabs and influencer featuresFocus primarily on equipment, while supporting apparel and nutrition-side influencer programsCross-Functional CollaborationPartner with creative, editorial, and brand to keep tone, messaging, and targeting consistentWork with brand, partnerships, events, global, and commercial teams to highlight key stories, launches, partners, and activationsRequired ExperienceFitness, apparel, lifestyle, or nutrition industry experience is a must5-10 years as a social media manager on brands with 250k+ followersExpert-level knowledge of Meta, YouTube, and TikTok, and how each performs differentlyExperience building and running an influencer program with measurable resultsExperience managing an external agency partnerProven ability to turn KPI analysis into actionable strategy, content calendars, and long-lead plansExperience leading strategy and reacting to cultural moments in a way that builds trust with consumersExperience partnering with creative teams on ideation and on-brand executionBachelor’s degree preferred, or 1-2 years of related experience and/or trainingCore CompetenciesAction orientedResourcefulCollaborativeAnalytical thinkerAdaptableTakes initiativeAccountableAlways developing new skillsCompensation and BenefitsBase: $115,000-$125,000 plus bonus potentialMedical, dental, and vision from day oneHSA with employer contribution, plus FSA optionsCompany-paid LTD, STD, life, and AD&D401k and Roth with employer match up to 4%4 weeks PTO in year one, 48 hours sick leave, 7 paid holidays plus a floating holidayPaid parental leave after 6 monthsPaid birthday offOn-site gym access, employee discounts, and fitness casual attireTeam building events and room to grow