Director, Digital Marketing

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About The Role

As the Director of Digital Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across all of our digital paid channels including Paid Social, Search, and Affiliates. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.

Duties & Responsibilities

• Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.

• Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.

• Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.

• Relationship Management: Manage and optimize relationships with external client partners.

• Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed.

• Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.

• Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Qualifications & Skills

• Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).

• Platform Mastery: Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.

• Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.

• Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.

• Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.

• Strategic & Hands-On: You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.

• Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.

• Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings.

#LI-Remote #LI-MK1

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at

At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.