VP of Marketing

US Marketing Leader

Join an award-winning legal tech company that's transforming how law firms work by boosting their organization, productivity, and profitability with software they actually love. Smokeball is a global, community-driven company united by a love for the law and a mission to help small and midsize firms thrive. We're passionate about what we do and our clients know it! If you're looking for a company that truly cares about its clients and its people, you're in the right place.

The Role

We are currently experiencing an incredible phase of growth which has significantly increased our pace of innovation. We are seeking a dynamic and experienced leader to head our US marketing efforts during this exciting period of expansion. Reporting to our US President, this role oversees a talented, local team of marketers responsible for driving awareness, generating demand, and converting prospects into loyal customers through campaigns, content, and strategy.

The ideal candidate will possess a unique dual competency: the ability to articulate and execute a marketing strategy that drives immediate, measurable business growth, while also demonstrating creativity in long-term brand positioning campaigns. You will be responsible for hitting pipeline targets, successfully launching new AI products to market, and executing marquee events like our upcoming "Spark" conference.

This is a hybrid role with our office being in Chicago, IL. All Chicagoland employees are in the office on Wednesdays and Thursdays.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with our ambitious growth objectives and rapid product innovation cycle.
• Own and drive our primary marketing KPI: the dollar value of marketing-qualified opportunities that complete sales demos.
• Balance short-term revenue generation tactics with one-to-three-year brand positioning initiatives.
• Collaborate closely with our global leadership, including the COO and Global Head of Marketing to ensure marketing strategies support overall business goals.

• Lead the go-to-market strategy for new AI-driven products and features
• Oversee the successful execution of major marketing initiatives, including our first marquee event, "Spark"
• Ensure clear communication of our product value propositions to existing customers and potential prospects.
• Oversee the creation of all marketing collateral, sales tools, and digital assets.
• Build reports and dashboards to provide visibility into marketing campaign results and measure campaign effectiveness including marketing metrics, lead acquisition, opportunity stages, pipeline contribution, and ROI
• Manage the marketing budget and lead planning, forecasting, and reporting efforts

• Lead, mentor, and inspire a distributed marketing team of approximately 13 individuals, with a core group based in Chicago.
• Foster a collaborative, innovative, and caring team environment that aligns with our core values.
• Manage across time zones effectively, providing on-ground leadership for the US team while coordinating with our Australian headquarters.
• Spend your first 90 days listening, learning the legal tech domain, and building trust with the team before implementing major strategic shifts.

Required Qualifications

• Proven experience in a senior marketing leadership role, preferably within the B2B SaaS or technology sector. Legal technology experience is a bonus but not required.
• Demonstrated ability to drive measurable business growth through strategic marketing initiatives and pipeline generation.
• Strong portfolio of creative brand-level campaigns that successfully increased organizational awareness within a specific sector.
• Experience taking new products or features to market with clear, quantifiable results.
• Track record of successfully managing and developing a team of at least 5 direct reports.
• Proven ability to excel in a fast-paced and at times rapidly changing environment.
• Highly energetic and self-motivated with the ability to work independently within a collaborative team environment.
• Excellent time management skills with the ability to prioritize job responsibilities
• 10+ years of marketing experience across a wide range of marketing functions
• 5+ years leadership experience

Compensation

Base Salary: $190,000 - $225,000 plus bonus

The Team

Hear from your future manager and some of the team!

Manager

Hi, I'm Ruchie! I am the President here at Smokeball. I oversee the US Executive Team which is made up of the Product, Marketing, Sales, Finance, HR, and Client teams. As a practicing attorney in Chicagoland, I know firsthand how important it is to find the best way serve your clients and build a healthy business. I love working at Smokeball because it allows me to combine my legal background and technology to focus on delivering innovative solutions to lawyers all over the country (with the bonus of working with amazing, fun, and dedicated people every day!) When I'm not at Smokeball, you can find my nose in a book, recipe testing, or researching my next travel destination!

Team members

Hi, I'm Emma! I'm the Director of Strategic Partnerships and Events and I've been with Smokeball for almost 3 years. I've worked in the legal industry for over 15 years, transitioning from law school to legaltech. I love the work we do here at Smokeball in helping improve the lives of law firms through innovative technology so that they can spend more time on the work they love. I love that every day at Smokeball is unique, especially with the work we do in partnerships – it never gets old! We're very lucky to be able to develop strong relationships with bar associations and other legal changemakers, while running creative marketing campaigns and working with all areas of the business. From the company culture and great benefits to the talented team at Smokeball, working here is no brainer.

Hi I'm Katharine! As Smokeball's Marketing Manager, I collaborate across many teams to bring sales and marketing campaigns to life. My previous experience in the not-for-profit world taught me to be curious, maximize resources, and prioritize organization. I love Smokeball because I'm always learning something new while working alongside smart, talented, and caring people. Outside of work, you'll find me enjoying nature, traveling with my husband, exploring new restaurants, or reading with our two cats.

Life at Smokeball

• Great Culture: We've been named a 'Best Place to Work' five years in a row. For us, caring is not optional and we have an ongoing commitment to building a workplace where our people feel valued and collaboration flourishes.
• Work-Life Balance: 20 vacation days, 7 sick days, 3 reboot days, 11 paid holidays, birthday off, volunteer time, and more!
• Career Growth: Smokeball believes in investing in our own people and promoting from within. Our own President started at Smokeball as an Account Manager!
• Benefits: Excellent medical, dental, and vision coverage. 401(k) match, monthly wellness stipend, generous parental leave.
• The Office: The kitchen is stocked with breakfast items, snacks, and beverages, and we have plenty of games to help you relax (ping-pong, billiards, pinball). We also offer weekly catered lunch and free monthly massages provided by a licensed massage therapist!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.

If you're excited about this role, we encourage you to apply even if your experience doesn't check every box.