Membership Coordinator

Job Description

Job Description

Capital Yacht Club is a historic D.C. landmark that is looking for a dynamic Membership Coordinator to be the face of our community, drive our growth, and help to elevate our member experience. We are located at The Wharf DC and encourage a casual, energetic, and warm community environment. 

The Membership Coordinator is responsible for developing and executing a comprehensive strategy to recruit new members, enhance member retention, and elevate the overall member experience and the club's brand. This role involves managing all internal and external communications, driving membership sales, and collaborating with club leadership to achieve membership goals.

Key Responsibilities:

Membership Sales and Recruitment:

• Develop and implement strategies to attract and onboard new members, ensuring a smooth application and orientation process.
• Conduct tours of club facilities for prospective members and serve as the primary point of contact for all membership inquiries.
• Manage the prospective member database (CRM) and execute follow-up campaigns to drive conversions and referrals.
• Establish and maintain relationships with local real estate agents and community organizations to generate leads.
• Present membership applications to the Membership Committee and Board of Directors for approval.

Marketing and Communications:

• Develop and oversee all internal and external communication strategies, ensuring consistent branding and messaging across all platforms.
• Create and manage engaging content for the club's website, social media channels, and newsletters.
• Design marketing collateral (flyers, brochures, advertisements) using software like InDesign or Canva.
• Plan and manage a comprehensive annual marketing calendar and budget, tracking ROI on marketing investments.

Member Engagement and Retention:

• Implement retention initiatives and a new member outreach program (e.g., 30/60/90-day contact plan) to build lasting relationships.
• Plan and coordinate membership events, such as new member mixers, orientation sessions, and social activities, to foster a sense of community.
• Conduct exit interviews for resigning members to understand reasons for attrition and develop strategies to minimize revenue loss.
• Serve as staff liaison to the Membership Committee, assisting with meetings and executing committee activities.

Administration and Reporting:

• Maintain accurate membership records and databases, ensuring data integrity.
• Prepare monthly membership reports, tracking key metrics like growth, retention rates, and engagement.
• Ensure all membership policies, rules, and bylaws are communicated clearly and consistently applied.

Qualifications & Skills

• Education: A bachelor’s degree in marketing, Communications, Business Administration, or Hospitality Management is preferred.
• Experience: A minimum of 3-5 years of experience in membership sales, marketing, or a related field within the private club or hospitality industry is required.
• Skills:
  • Strong sales and negotiation skills with a proven record of driving membership growth.
  • Excellent written and verbal communication skills, with proficiency in news-style writing and copyediting.
  • Proficiency in CRM software, Microsoft Office Suite, and social media platforms.
  • Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a demanding environment.
  • A professional and polished demeanor with a strong customer service orientation

Working Conditions
This position involves working in a standard office environment within a private club setting. The role may require a flexible schedule, including some evenings, weekends, and holidays for events and member functions.

We are one of the oldest Yacht Clubs in the country, founded in 1892 and would be considered a local historic landmark by many. We have the best view in the area of the DC sunsets.

Company Description

We are one of the oldest Yacht Clubs in the country, founded in 1892 and would be considered a local historic landmark by many. We have the best view in the area of the DC sunsets.